Daily Archives: July 7, 2009

Social Media

Can you savour the Tweet smell of success?

As you are by now probably sick of hearing, the latest release from website maker WebEden allows you integrate your WebEden website with both Facebook and Twitter. This allows you to update both Facebook and Twitter from your WebEden site, and also invite people in your social networks to become a ‘member’ of your WebEden website.

And with the HTML widget, you can also display your Tweets on your WebEden site too.

Also, we have spoken elsewhere in this blog about good Twittering tools that help to drive traffic, and ultimately sales on your website.

But can you really measure the effects of all this social stuff?

Well, to start with, you can use Google Analytics or other link tracking tools to measure how many clicks and sales you make from the links you post in Twitter. (If you’re interested in finding out how to add Google Analytics to your website, then please let us know using the comments box below.)

Dell proudly announced recently that they had made more than $3m of sales from links that they placed in Tweets. The Dell account @delloutlet has over 600k followers, and whenever they have a good offer they Tweet a link to it. Dell reckoned that the people clicking on these links have bought more than $3m worth of PCs from them.

But many others are saying that the development of a social community around your product or service cannot be directly tracked to a boost in the bottom line. Social networks such as Facebook and Twitter should be about listening to customers, interacting with them on an informal basis, and finding out how they want your product to change and develop. It should also be about supporting customer needs, and communicating with them in a way they want to be communicated with.

Because all this touchy-feely interaction should ultimately lead to a recommendation and a good review. It’s that word of mouth stuff that is the jewel in the marketing crown. It just so happens that it is the most immeasurable thing too.

And maybe there is a flaw too in even trying to attribute the bottom line benefits to your social networks. It could be argued that in the example above everyone who was following Dell would have probably bought from them anyway, its just that they happened to click on the Twitter link. In fact, maybe they were going to buy a full price Dell but were lucky enough to get the same product for less because they saw the Twitter post.

Have you tried utitlising your social networks to connect new people with your WebEden website? Have you seen any direct or indirect benefits from Twitter or Facebook? Let us know about your experiences below.

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