The latest UM ‘Power to the People’ study has revealed that the number of people now online has hit 625million. Of these, nearly two thirds have joined a Social Networking site such as Facebook, Twitter or Myspace.
The growth of social media has been of particular focus to the study. The study questioned 22,729 internet users in 38 countries, which makes it the largest global analysis of social media usage.
It shows that not only are people using social networking sites more and more, but they are using them to do far more things. Users are more likely to use social networks to blog, upload photos & videos and to use their widgets too.
In terms of specifics: 76% of social networkers upload photos; 33.1% now upload videos; 29.1% now write a blog; and 34% install widgets on their profile page.
“Social media is a very fast evolving landscape and one that’s taking an increasingly important role in consumers’ digital lives”, said Glen Parker, research director at UM EMEA.
What does this mean when you’re building a website with WebEden? At the very least, it shows the potential power of people’s online social networks to recommend websites and products. The latest WebEden release allows you to integrate your website with both Facebook and Twitter; invite people to become ‘members’ of your website’; and to update your status from your WebEden website. These call all help you start to harness the power of social networks, in order to drive visitors to your website.
Who has so far had success integrating their site with their social networks? Leave us a comment below.