Daily Archives: October 7, 2009

Digital Marketing

Make sure your Website has a Privacy Policy

Did you know that ‘best practice’ web design is that almost every website needs to include a privacy policy? In fact, UK law also indicates that if you are collecting information about people then it is a legal requirement to let them know that you are doing it.

A privacy policy is a single page on your website that explains to users what information you are collecting about them as they arrive and move through your website.

If you have installed Google analytics then you will automatically be accumulating information about your users in huge detail. Aside from all the usual analytics stuff such as how they found your site; how long they spent on it; and what pages they looked at; you also find out other more personal data. This includes where they are; what ISP they’re using; what browser they’re using and their screen size.

Others of you might not have installed Google analytics, but may well have a feedback form that asks for email addresses.

And finally, the WebEden website building system itself uses cookies to identify individual users. For example, if someone becomes a member of your website, the system attaches a cookie to them which makes it more straight forward for them to log back in again the next time they visit.

All these mean that it’s a good idea to have a privacy policy. Aside from fulfilling your ‘best practice’ obligations, having a privacy policy is looked upon favourably by the search engines. When the Google spiders crawl your website, a privacy policy is one of the things they look for. It can help you – albeit in a very small way – get your website boosted up the Search Engine Results Pages.

If you’d like to put a privacy policy on your website, below is a template that you can use. Make sure you fill in and adapt the bits that are appropriate for your website.

privacy-policy-template

You don’t need to make your privacy policy a major part of your website, just include a small link to it on the footer of your site, or from your ‘about us’ page. It doesn’t need to be part of the main menu.

Good luck finding and using one – let us know how you get on using the feedback form below.

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