If you sell products to teenagers, or have a website that is aimed at 12-15 year olds, then a new report from Ofcom indicates that its success depends on getting to the top of the search engines.
According to the report, 37% of 12 to 15 year olds believe that search engines rank results according to relevance. Another 32% think that the Search Engine Results Page is ‘truthful’. They believe that those websites ranking highly are truly the most relevant appropriate for the search query.
Just 14% think that companies pay money to get to the top.
Here’s the full graph.
It’s nice to think that at that age kids have not yet grown cynical about how the search engine results are ranked. It’s a shame there’s no corresponding research for an older age bracket, which I feel sure would be more aware of the manipulation of the SERPs by companies vying to get to number 1.
Of course, just because you want to boost your website up the search engine results page, and carry out a program of Search Engine Optimisation (SEO) to do so, doesn’t mean you are doing anything wrong or ‘manipulative’.
At the end of the day, Google wants to deliver the most relevant results for search queries, so if your SEO efforts prove to them that your website deserves to rank highly, then there’s no harm done.
Have you had any success or otherwise with SEO? Can you share your experience? Leave us a comment below.