Daily Archives: December 3, 2009

Digital Marketing

Google suggests the most unlikely things

You may have noticed that Google recently updated their toolbar. The update includes the latest version of ‘Google suggest’. Google have also upgraded this feature on their normal search box.

‘Google Suggest’ is when Google tries to anticipate what you’re searching for by giving you a range of options that may complete your search query. The options appear as you start to type your search, in a drop down.

The suggestions are based on popular ways in which the search that you’re typing is completed. Google can also look at your search history – stuff you’ve searched for before -in order to tailor the list of suggestions to you in particular.

Brilliant idea. Very useful. And if you spend a lot of time on search engines (and helping people get to the top of them) it’s interesting too.

But not in the way that you might imagine!

For the most part, Google comes up with a range of suggestions which are highly relevant. But if you type the verb ‘to be’ after your initial search, it can throw up some quite unexpected results!

For example, this is what it thinks about ‘the internet’.

Sparked from a story over on Mashable, we’ve been trying to come up with the funniest list of suggestions.

Here’s what Google suggests for advertising:

And Search Engine Optimisation (SEO):

Let us know about what Google suggests for your industry!

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