Daily Archives: June 11, 2010

Digital Marketing

Google homepage back to normal

Yesterday we ran a story that highlighted the new Google homepage background. In an apparent copy of Bing, Google started adding screen-wide images to its ‘classic’ homepage.

In less than 24 hours, the whole thing is back to normal, albeit with a nice World Cup Doodle. We’ve got this:

So what’s behind all this?

Google originally added the backgroud to make the homepage appear more personal. But apparently there was such a negative reaction to the change Google reverted to the original.

In the official Google Blog, Marissa Mayer, Google’s vice president of search products said:

“…we launched the ability to set an image of users’ choosing as the background for the Google homepage. Today, we ran a special “doodle” that showcased this functionality by featuring a series of images as the background for our homepage. We had planned to run an explanation of the showcase alongside it—in the form of a link on our homepage. Due to a bug, the explanatory link did not appear for most users. As a result, many people thought we had permanently changed our homepage, so we decided to stop today’s series early. We appreciate your feedback and patience as we experiment and iterate.was the reason for that”

I reckon that’s a thinly veiled admission of a mistake.

Some sharp eyed peeps over on Search Engine Land noticed that search was the negative reaction to the change, that the search term ‘remove google background’ was one of the fastest rising searches yesterday!

So even the mighty Google can make mistakes!

Did you like it, prefer it now, have an opinion? Please leave one below.

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