Data from UK online monitoring firm Hitwise has revealed that for the first time we are visiting social networking websites more than search engines. In May 2010, visits to social networks made up 11.88% of the total, compared to 11.33% to search engines.
Here’s the graph, reproduced from Hitwise:
Of the social networking sites, Facebook makes up 55% of visits, the biggest by a long way.
YouTube takes up 2nd place, followed by Twitter in 3rd. Again, here’s the info direct from Hitwise:
Here’s another graph from Hitwise:
You know what I’m going to say don’t you?!
This highlights the increasing importance of using Social Networking websites to find new visitors for your site. Make sure you Integrate your website with Facebook and Twitter. Add a Twitter feed to your website. And of course you can now add a Facebook ‘like’ button to your website too.
Have you had good success reaching out to new visitors from social networks? Has this been on the rise? Leave us a comment below.