Daily Archives: October 25, 2010

Social Media

How to put a value on your Facebook page

We’re often going on (and on) about using social media to help market your website.

We’ve integrated the WebEden Website Builder with Facebook and Twitter. It’s possible to put a Twitter feed on your website. Thanks to some handy tricks you can put a Facebook ‘Like’ button on your website. We’ve even developed our own Facebook application so you can build a website from within Facebook.

As opposed to Pay per click or other traditional marketing methods, its hard to put a value on your social media efforts. Social media for brands and websites is about engaging with your audience in an environment that suits them.

But now there’s a handy little tool that attempts to do put a ‘value’ on your actual Facebook page.

SocialPageEvaluator tries to come up with a notional ‘value’ of your Facebook page by looking at factors such as the number of Fans; the frequency with which you update your page; the number of visits your fan page has; and the number of times your fans interact with your fan page content.

All you need to do is enter the URL of any Facebook page and SocialPageEvaluator does the rest.

So to test it out, how does it get on with the WebEden Facebok page?

Here goes… and the result?

Social Page Evaluator is saying that the current ‘value’ of the WebEden facebook page is $418, but with improved social media techniques it could reach a value of $3,132. Interestingly enough, it has come up with the advice that we’re not posting enough to our Facebook Page.

It’s important to remember that this is just one system’s attempt to assess value, and is therefore more useful as a comparison tool to find out how you’re doing against competitors.

Try it out and let us know how your Facebook Page gets on!


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