The results are in, the numbers have been counted and verified. And the news? Well don’t hold your breath: according to online measurement firm ComScore, Facebook is where we all hang out. It racks up more time-spent than any other site, including all Google’s sites.
In August we spent 41.1m minutes on Facebook. which is 9.9% of total time online. That compares to 39.8m minutes on Google sites (which of course include YouTube).
Yahoo sites got up to 37.7m minutes of dwell time, which is down 12% on August 2009.
Both Facebook and Google are up massively -the pair received just 5% each in Auust 2009.
Both Google and Facebook have made a big effort to boost user time in the last year. Lots of businesses now use Facebook pages as a key way to interact with customers. It’s also a lot easier to share content on Facebook than a year ago.
Google for its part has broker deals with film studios, record labels, sporting bodies and broadcasters to show more long-form content on YouTube.
So is this a victory for great, engaging websites? Or a poor sign for the diversity of our interests in the web? are you using Facebook and YouTube more than you were a year ago? Leave us a comment below.