Daily Archives: November 11, 2010

Social Media

Facebook is now the most used website

The results are in, the numbers have been counted and verified. And the news? Well don’t hold your breath: according to online measurement firm ComScore, Facebook is where we all hang out. It racks up more time-spent than any other site, including all Google’s sites.

In August we spent 41.1m minutes on Facebook. which is 9.9% of total time online. That compares to 39.8m minutes on Google sites (which of course include YouTube).

Yahoo sites got up to 37.7m minutes of dwell time, which is down 12% on August 2009.

Both Facebook and Google are up massively -the pair received just 5% each in Auust 2009.

Both Google and Facebook have made a big effort to boost user time in the last year. Lots of businesses now use Facebook pages as a key way to interact with customers. It’s also a lot easier to share content on Facebook than a year ago.

Google for its part has broker deals with film studios, record labels, sporting bodies and broadcasters to show more long-form content on YouTube.

So is this a victory for great, engaging websites? Or a poor sign for the diversity of our interests in the web? are you using Facebook and YouTube more than you were a year ago? Leave us a comment below.

Published by: