Daily Archives: January 20, 2011

Digital Marketing

Google helps you find emergency information

What do you do in an emergency? Ask a passer by for help? Phone 999? Apparently some of us open up Google and search for help… which explains why they’ve just started displaying a combination of special search results for ’emergency’ searches.

The project started off last year by adding results for poison control.

Example of the poison control result in Spain

Following that is the US the National Suicide Prevention Lifeline was added to make it easier for suicidal Googlers to find help.

Example of the suicide prevention result in the U.K.

This proved a real boost for calls to the hotline to Google decided to widen the net. Now 13 countries will see one or more of these results; hotlines that are available nationally 24/7 have been added. The countries are:

Australia, Belgium, France, Germany, Hungary, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland and the UK.

Google have also added a special search result for more common emergencies.

Example of the emergency number result in France

What do you think of the idea? Have you looked for critical help in times of need? Leave us a comment below.

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