Daily Archives: March 8, 2011

Digital Marketing Social Media

Google Hotpot: Making Recommendations even more important

Towards the end of last year Google launched a ‘recommendation engine’ called ‘Hotpot’.

Hotpot collects ratings and reviews about places, and ties them to your social circle. When you search for a local business such as a restaurant, Hotpot surfaces those results that have been recommended by your friends. The idea is that if they liked a place, then you’ll probably like it too.

Hotpot is integrated with Google Maps for Mobile. Users can leave ratings and reviews using their phone. And if they’re on an Android device then opinions can be expressed using a widget, with just a few taps of the screen.

Each time you give a rating, that rating is used to judge what you or your friends might like in the future.

This is an exciting development for local businesses looking to boost custom. The idea is that if you look after your customers, they’ll leave you positive feedback, which their friends will take into account when buying your type of service.

We’ve spoken previously about getting good reviews and Hotpot takes this to a whole new level.

Have you tried Hotpot? Leave us a comment below.

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