Getting your business ranked high in internet search engine results is very important. But you don’t necessarily need to pay for it. You can do it yourself.
It’s not so dark if you open your eyes…
Just mention Search Engine Optimisation and you can guarantee someone will follow up with ‘SEO is a dark art’. True, there are plenty of shady characters peddling SEO skills, and certainly some ‘black hat’ SEO techniques (more on those later), but SEO really just needs a little time and some knowledge of how search engines work.
We’ll use Google as example for this article as it generates over 90% of search engine traffic worldwide and also because what works for Google will generally work for Bing and Yahoo as well.
The reason it’s an art form of sorts is the fact that, although you can do things to increase your chances of ranking well, the algorithm Google uses is never fully revealed and regularly updates. Google is trying to achieve better results for human users, so while it’s important to be aware of technical aspects, never forget about the person in front of the monitor at the other end. Interesting and informative content will always be at the heart of high-ranking sites.
Let’s start with the areas you most control…
Meta data is one area where you have complete control. Continue reading