You’ve poured over each page of your website. You’ve checked and double checked keywords, grammar and punctuation. Online libraries have been scoured for the finest, high resolution images. You’ve obsessed over colours and fonts to the point of distraction. So why aren’t users hanging around long enough to bask in its glory?
Experiencing high bounce rates on a website – that is, having a large numbers of visitors fail to engage with more than one page – can be an immensely frustrating, and for businesses which rely on online trade, an immensely costly problem.
In order to check your own stats, simply visit the designated Google Analytics control panel for the website. Although there will always be some amount of traffic that, for whatever reason, visits your site in error, any bounce rate higher than around 50 per cent is worth looking at and, where possible, tweaks made in an effort to increase engagement and create “stickiness”. Continue reading