Daily Archives: November 4, 2014

Digital Marketing

Why Small Businesses Should Invest in Pay-Per-Click Advertising

Although pay-per-click (PPC) advertising has been around for years, there’s never been a better time to invest in this form of online marketing. If you are unaware of what paid search or pay-per-click (PPC) advertising is, it involves paying search engines like Google to show your website before and alongside the ‘organic’ search results (outlined in red below) and is a worthwhile endeavor for any business, small or large.

Ads in Google Search Results

 

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