Daily Archives: November 7, 2014

Google Products Optimization

8 Simple Tips to Improve AdWords Text Ads

AdWords ad copy will impact how successful the AdWords campaign is. In the long term, good copy, coupled with other AdWords best practices, can lower cost-per-click metrics and help your ad rank above those of competitors. Most importantly, ad copy helps attract clicks on your ad and traffic to your website.

AdWords ad headline

However, writing an effective ad can be challenging because of the strict character limits imposed by Google. Here are eight easy ways to help you along the way:

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