Category Archives: Archive

8 great ways to turn your website visitors into customers

Archive Building a Business How To

The first step in achieving ecommerce success is getting people to visit your website. However, it is crucial to ensure that visitors are actually converting into sales, which requires that you have optimised your website to facilitate this. To help you get it right, here are eight great ways to turn your website visitors into customers: Continue reading

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How to master product photography for your ecommerce shop

Archive Creative Photography Images

We’ve said it before and we’ll say it again: the pictures that you place on your online shop will make or break your commerce website. Think of it this way, if you walked into a boutique and it was disorganised, poorly set up, and messy, you would judge the shop accordingly and take your business elsewhere. Well the same principle applies online. Images give your website visitors the biggest indicators for the “feel” of your business.

Product pictures will dictate whether people deem your website trustworthy and whether they think your products are worth buying. That being said, it’s understandable that your small business might not have the budget to hire an expensive professional photographer, so here are some tips on creating great-looking product photographs yourself: Continue reading

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6 tips to help improve your website’s conversion rate

Archive Optimization

Having a high conversion rate, meaning that many of your website visitors are completing transactions and purchasing from your site, is crucial to success for businesses who depend on their online presence. Getting a ton of site visitors is useless if you are unable to turn around and convert them into customers. To help facilitate this, here are six simple tips to help improve your website’s conversion rate: Continue reading

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5 New Year’s Resolutions for your Website

Archive News

New Year 2015

It’s the time of year again when people make resolutions for the coming year. This year don’t forget to include your website in your list of New Year’s resolutions. And instead of abandoning your goal at the end of the first week of January, make sure to stick to your website resolution and continuously work on improving your online presence.

Every website has its own areas of necessary improvement, but here are 5 easy New Year’s resolutions that are important for every website:

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What to consider when choosing the right prices for your product or services

Archive

Determining the right prices for your products or services can make or break your business. If your prices are set correctly it can increase the amount you sell, creating the foundation for your business to be successful! That being said, there isn’t one winning formula that proves lucrative for all business types, but there are ways to help you gauge what’s best for your small business.

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SMEs not online predicted to miss out on nearly £88billion this Christmas

Archive

Christmas is only a few short weeks away and research predicts that small business that are not online during the Christmas period will miss out on £88 billion pounds. Opportunity for growth is huge, especially if you are a retailer. The record spending anticipated this holiday season means there has never been a better time to get your small business online.

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10 Tips for Your E-Commerce Website and Selling Online

Archive

If you are selling products through your website, it can often be a lot more difficult than selling services whereby you have additional interaction to negotiate and convince an interested party to buy. It also means that your website and supporting activities need to be optimised fully for selling your products; you won’t get away with as much as someone who is selling a service. Read our ten tips to help you sell online:

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Big Problems with Small Business Websites

Archive

The early days of a new business website can often be likened to self conscious kids taking their first steps into adolescence. At first, the primary goal is just not to look stupid.  Make sure the basics are there, everything looks ‘normal’, nothing gets singled out, no one gets hurt.

A few months in and familiarity with the environment has led to growing confidence and the realisation that, being part of a slow moving herd isn’t going to make for future filled with a lot of excitement or any success. It’s time to show some personality and make a mark.

Differentiation is tricky though. If done right, you are remembered for being a trendsetter, the one with coat tails worth grabbing and, without question, the one to stay close to and do business with. If done wrong, you just stand out as one to steer well clear of.

So when it comes to creating a business website that is going to engage, excite and give visitors what they’re after, the names of the game are below; Continue reading

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