Webeden Blog Archive Britain’s got Talent, but not Domain Names

Britain’s got Talent, but not Domain Names

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Archive

Over the bank holiday 13m of us were stuck to our TV screens for the Bank holiday’s biggest treat – the two semi finals of Britain’s Got Talent. And then last weekend ITV took an even bigger chunk of the viewing audience, and our collective consciousness, for the grand final. But whilst that was going on, some enterprising cyber squatting individuals were snapping up the domain names of all but a handful of the performers involved.

As we’ve spoken about before, cyber squatting is when someone registers a domain name which is the same or similar to that of another individual, brand or company, in the hope of profiting from traffic that a website on that domain might generate.

We’ve recently seen this happen in the case of Swine Flu and domain names.

Both the .com and .co.uk variations of the contestant’s names have been registered as domain names. Those contestants with foresight – all 5 of them – registered web addresses in their name before entering the talent contest.

The owners of these new domains will generate traffic to any website they put on those domain names in the following two ways.

The first is called direct traffic or type in traffic. This is where people type in the name of the person or company they are looking for directly into the address bar, and just add .co.uk or .com onto the end.

The second is when people search for that celebrity on Google. Its much easier to boost up your position in the Search Engine Results page (SERPs) if the keyword that people are using to search with is within your domain name.

And people will end up clicking on those websites that are exact match of the contestant’s domain name when they see it appear in the SERPs.

What is the point in getting traffic onto these sites? The short answer: money. If the cyber squatters fill these pages with relevant adverts, then those adverts are going to get a lot of eye balls, and lots of people clicking on them as a consequence.

In a further development, many acts have also had Twitter accounts opened in their names. This is a hint at the power of Twitter. Maybe Twitter account names will in the future be as valuable as domain names, since users will search for those people in Twitter and then ‘follow’ them, even though they may have nothing to do with the actual celebrity.

What’s the moral of this one? Well if you haven’t done so already, maybe its time to register your own name as a domain name. And whilst you’re at it then why not do the same with Twitter. You never know – Simon Cowell might be waiting just around the corner…

  • http://www.tarotburlesque.webeden.co.uk Alison Cross

    Ken – do you think that small business websites such as ours, built here, could sell advertising?

    I imagine that it’s done on a pay per click basi? And now that we have the HTML widget, we could maybe run a bit of code on an hyperlink image to count the clicks or something? Maybe webeden could create something like that as part of the next upgrade (only joshing, stop banging your head off the desk)

    Does one sell it at something like 10p per click? Or a £1 per click?

    Or do you need to be a really big player before you can sell advertising?!

    AX

  • admin

    You can definately sell advertising on your website – even a very low traffic website can turn visitors into £.

    As to how much you can make, that all depends on how many visitors you have, and the sort of market that you’re in.

    The best way to test the idea of selling advertising is to put Google Adsense on your site, and see how much money that makes you – do you know how to sign up to that?

    Online advertising is sold either on a per click basis, on a ‘per thousand impressions’ basis, or on a ‘sponsorship’ basis.

    If you go down the per click route, then the amount you can charge depends on your ability to calculate the clicks (no feature yet available for this with WebEden), and the market you’re in.

    Let’s say you run a website all about your local area: you might get a taxi company to advertise, but they’re only going to want to pay 20p per click or so. That’s because only a few of the people who click on their advert will book a taxi, and then their profit per booking is probably quite low. So they can’t afford to invest much per click.

    However, if your website compares mortgage providers, you might be able to charge as much as £10 per click, since a mortgage broker can make up to £4000 for selling someone a mortgage, money which can of course be invested in marketing.

    The easiest route is probably sponsorship. By this I mean approaching advertisers and saying: ‘This is what my website is all about. This is the sort of person who visits my website. I have approximately X number of visitors. I will charge you £Y per month to have a box on my page.

    You’re being honest about your visitors and your website content, but you make them no guarantees about the number of clicks or impressions they might get.

    I’ve just touched on a few areas here, as its a very big topic. However, to kick off your advertising ideas, try putting Google Adsense on your website.

    Please let me know if you need any help with that.

    Good luck!

    Ken

  • glen

    Hi how do i get my domain moved from webeden to use on another website i have created

  • admin

    Hi Glen,

    Do you want to keep your domain in the WebEden control panel and point it at your new website, or do you want to transfer your domain to the other provider?

    Thanks,
    Ken

  • http://www.mightyfineart.co.uk Peter Williams

    Can you tell me if there is any advantage or disadvantage in having multiple domain names pointing at the same site. I currently have 2 (peterwilliams-art.co.uk and mightyfineart.co.uk) My business is all based around the brand name Mighty Fine Art so I’m thinking of buying mightyfineart.com too. But I have been advised that I could be penalised by search engines for duplicate content. As links can only go to one address, page ranking might suffer. Others have told me different. What’s your opinion?

  • admin

    Hi Peter,

    There is no search engine advantage you can gain by point multiple domain names to the same website.

    In fact, there are some disadvantages.

    Google ignores duplicate content. So it will only rank your website once in the the Search Engine Results Page, not twice (one for each domain).

    You also lose control about which is your ‘main domain’ – Google will decide one or the other and you won’t be able to influence that.

    In addition, Google may suspect that you are trying to spam them with more than 1 version of your website, and therefore rank your site lower on the search engine results page, or even remove it altogether.

    Having said that, there is a benefit in owning all variations of your name as a domain name, since many people might try to guess your website address by typing your name directly into the search bar along with ‘.com’ or ‘co.uk’ at the end.

    For these people, you should forward them to your main website.

    Hope that makes sense!

    Ken

  • http://www.mightyfineart.co.uk Peter Williams

    Thanks for the quick response Ken. I think the ‘forwarding to my main website’ is what I meant. Forgive me for being a real novice with all of this.
    When I set up my site ‘Mighty Fine Art’ I got the domain name peterwilliams.webeden.co.uk
    I subsequently bought peterwilliams-art.co.uk and had that assigned to Mighty Fine Art. I then bought mightyfineart.co.uk and had that assigned to Mighty Fine Art.
    Now I’m thinking of getting the .com name and having that assigned to Mighty Fine Art. So there is only one site with multiple domain names assigned to it. No duplicate content etc.

  • admin

    Hi Peter,

    You might not think there is duplicate content, but you need to set it up in the right way otherise Google may think there is!

    Have you bought all your domains from WebEden?

    What you need to do is enter all the domain names (with and without the www) under

    Admin -> Site address -> add your website address.

    Then at the bottom of that dialogue box you can choose your ‘preferred site address’.

    Choose the one you want. All your other domains will be forwarded to this one!

    Ken