More research from HitWise, the website traffic measurement company, was out this week. This time it revealed the most searched for celebrities in the UK. This is a top ten long dominated by the stars of pop and soap, and closely mirrors the amount of coverage they generate in the red tops.
So who is the top this year then? Paris Hilton? Jordan? It’s perhaps an indication of these austere times, or maybe a drop in the intensity of our celebrity obsession, but these year’s list topper isn’t a star of screen or stage, but a hero of frugality instead. Martin Lewis, the person behind ‘consumer revenge’ website Money Saving Expert was the most searched for personality in the three months ending January 2009. On top of that, Martin’s website moneysavingexpert.com was the 100th most visited site in the last 3 months.
Second in the list was Barack Obama, another sensible persons’ search term. Barack received 11% less searches than Martin.
The presence in the top ten of a couple of WAGs and some other tabloid fodder shows we haven’t completely turned our backs on ‘traditional’ celebrities.
Here’s the full list:
1. Martin Lewis
2. Barack Obama
3. Diana Vickers
4. Britney Spears
5. Leona Lewis
6. Cheryl Cole
7. Georgina Baillie
8. Miley Cyrus
9. Nicola Mclean
10. Katy Perry
Well I suppose a straw poll of us website builders might reveal a different list again. We’re all searching for heroes of the web, aren’t we? Like Tim Berners-Lee- the ‘founder of the Internet? Another might be Bill Gates? Eric Schmidt (Google CEO)? Or maybe Jakob Nielsen (the website usability guru)?
Who is in your top 10? Leave us a comment below.