A few weeks ago, we looked at how each of the main party leaders were utilising the power of online to enhance their chance at the next election. At the time all three were failing woefully when it came to both search engines and social media.
Although there’s a lot more effort been made recently, David Cameron in particular has fallen foul of the crowd power of Twitter, whose users seized on his airbrushed poster campaign to generate huge coverage of the many spoof versions of the original.
To bolster the use of online, MP Derek Wyatt has suggested that Gordon Brown should deliver a weekly address on the Internet. It would be similar to the weekly radio address by Barack Obama. Many commentators have credited Obama’s election campaign successes with his effective use of the Internet, Facebook and Twitter.
Although the MP for Sittingbourne and Sheppey is standing down at the next election, he said that campaigning should be moved “almost exclusively online”. Rather than door to door knocking, constituents could convene online for discussions, at a time that was more convenient for them. Wyatt himself already has an extensive online armoury, not least of which is his own mobile application.
Others such as political blogger ‘Guido Fawkes’ said that online activism still does not have the mass media appeal of something like a televised debate between party leaders. Online should be used for raising funds and for cheap polling and research. For example, MP s could use Twitter and others to get instant feedback on new policy ideas.
Do you want to see Brown and others making more effort online? Do you follow an MP or political groups online? Can social media connect you directly with those in power? Leave us a comment below.