More interesting research is out this week, once again from Hitwise. It shows the continuing growth in traffic of Twitter. UK visits to the micro-blogging service have gone up 6 times this year, and are up an amazing 32 times between March 2008 and 2009.
Here’s a nice graph:
This is despite the fact that other research has found that 60% of Twitter users leave in the first month.
Twitter has now entered the top 50 websites in the UK, outranking major players such as he Daily Mail, RightMove, MSN UK Search, Directgov, and all retail websites – with the exception of eBay, Amazon UK, Play.com and Argos.
Even though it has had such strong growth, Twitter is still only ranks the 5th most popular social networking site.
But where is the traffic coming from? Its perhaps an indication of the increasing interconnectedness of social networking platforms, that Twitter’s largest source of traffic is actually Facebook, which makes up almost 20% of all its’ visits. Its possible to ‘tweet’ from your Facebook page, and you can also update your Facebook status from twitter too.
But once people arrive on Twitter, they’re also following links they find there in order to move on: twitter is the 36th biggest source of traffic to other UK websites.
The top four downstream categories of websites from Twitter are Entertainment, Social Networks, News & Media and Lifestyle.
Are you tweeting? Do you want to follow WebEden on twitter? Do you see the point? Leave us a comment below.