According to United Nations statistics, almost a third of the world’s population will be online by the end of 2010. The number connected to the Internet has doubled in the last 5 years alone.
The International Telecommunications Union (ITU) said that 226m new users have come online this year alone, bringing the total number up to 2 billion. Of those new connections, as much as 70% are from developing countries.
(Here’s a picture of the Internet, by the way)
Lots in the Developed World
Of course there are more people connected to the web in the developed countries. Latest figures indicate that 71% of westerners are connected to the Internet, compared to just 21% in developing ones.
It’s about Broadband
Hamadoun Toure, Secretary-General of the ITU said that broadband was a “transformational technology” to be used to catalyse development.
“It can generate jobs, drive growth and productivity and underpin long-term economic competitiveness”.
Broadband prices in developing countries remain high compared to low average incomes there. In the Central African Republic for example, it costs 40 times the average monthly income.
The cheapest place for broadband is Macao in China where it costs just 0.3% of average monthly income.
And it’s about Mobile
Broadband use is of course outstripped by mobile connections. 90% of the world’s population has access to a mobile network.
By the end of 2010 the ITU estimate that there will be 5.3 billion mobile subscriptions of which 3.8 billion will be in the developing world.
What does this mean for you?
So as a website builder do you feel like you have an audience big enough for your website?! Where does your traffic come from – is it mostly UK or do you get visitors from other countries too? You can find out that kind of information from Google analytics – let us know if you need a hand setting up Google Analytics.