Author Archives: Cailin

How to get the most out of your social media accounts

Social Media

Most every company has realised the value of social media as a business tool. There are many benefits to using social media platforms for your business: it’s free, got a wide reach, and relatively easy to learn. However, many organisations still aren’t taking full advantage of this opportunity – social media can be much more than just posting to promote your company! Here are all the ways social media can support your business: Continue reading

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Six ways to beat your competition

Building a Business

In order to succeed in business you need to be better than your competitors. This is an ongoing process and you must constantly respond to changes in the market to maintain a competitive advantage. Fortunately, as a small business you are able to change and adapt more quickly than your larger competitors. To help you get an edge, here are six ways to stay ahead of your competition: Continue reading

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8 great ways to turn your website visitors into customers

Archive Building a Business How To

The first step in achieving ecommerce success is getting people to visit your website. However, it is crucial to ensure that visitors are actually converting into sales, which requires that you have optimised your website to facilitate this. To help you get it right, here are eight great ways to turn your website visitors into customers: Continue reading

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How to master product photography for your ecommerce shop

Archive Creative Photography Images

We’ve said it before and we’ll say it again: the pictures that you place on your online shop will make or break your commerce website. Think of it this way, if you walked into a boutique and it was disorganised, poorly set up, and messy, you would judge the shop accordingly and take your business elsewhere. Well the same principle applies online. Images give your website visitors the biggest indicators for the “feel” of your business.

Product pictures will dictate whether people deem your website trustworthy and whether they think your products are worth buying. That being said, it’s understandable that your small business might not have the budget to hire an expensive professional photographer, so here are some tips on creating great-looking product photographs yourself: Continue reading

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How to build an email list

Digital Marketing Email Newsletters

Email is a very effective way of reaching and engaging your customers, it can increase your website’s return traffic and e-commerce revenues. Arguably the easiest way to build an email list is through a newsletter signup on your website; it’s a fantastic way to start as engaged visitors enter their email to stay up to date. Here are some of our tips to help foster signups on your website and offline to help build your email list: Continue reading

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6 tips to help improve your website’s conversion rate

Archive Optimization

Having a high conversion rate, meaning that many of your website visitors are completing transactions and purchasing from your site, is crucial to success for businesses who depend on their online presence. Getting a ton of site visitors is useless if you are unable to turn around and convert them into customers. To help facilitate this, here are six simple tips to help improve your website’s conversion rate: Continue reading

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How to create an effective contact page

How To

Contact pages are often perceived as being incredibly straight forward, and as a result, website owners tend to create this page last and put the lease amount of effort into it. However, if you think about it, as a small business, this is likely the last page potential customers look at before deciding to contact you or go with another business. Therefore, this page needs to be tremendously persuasive, reassuring them that you are a legitimate organisation to conduct business with and contact. Continue reading

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