The internet can be scary, especially when people want to make an online purchase and need to judge which website seems safe and reliable. If your business has an online presence – trust is everything. Often site visitors decide within seconds if they deem a website safe or not. To help you sell online, here are five things NOT to do on your website if you want to be deemed trustworthy: Continue reading
Advertisement copy can make the difference between a successful promotion and an ineffective one. When done correctly, it can grab the attention of readers and help your business stand out among the sea of ads people are exposed to daily. It can also entice interest in your business’ offering and motivate people spend their money. To help you get started writing effective ad copy, here are eight words that make people buy: Continue reading
Google Ad Grants is a program Google created to help facilitate online marketing for not-for-profit organisations (NFPs). This grant scheme gives qualifying NPFs up to £6,500 free monthly advertising spend for ads that appear on top of and to the right of ‘organic’ Google search results. Continue reading
This month, we have decided to give away a Macbook Air to one of our lucky customers. We love our product and want to share it with as many of you as possible. To help facilitate this and say thanks for your business, we are gifting one of you with a new laptop this month.
Your homepage is the most important page on your website. It’s the page through which visitors enter your site, so it needs to be good! From content and visuals, to expectations, here is our guide to help you create the best homepage for your business: Continue reading
Many mobile applications are designed to help organise and make your life easier, whether they are related to your personal life, athletic training, or business management. Too often, however, small businesses don’t take advantage of the opportunities apps provide to manage projects and day-to-day tasks. There are so many free apps out there designed to save you time and make your job as a small business owner or employee a lot easier; here are a few of our favourites: Continue reading
Security is becoming a more and more topical issue for small businesses as phishing attacks become more sophisticated and data mining calls are becoming more common. Here are our tips on keeping your small business more secure:
Being self-employed or working from home can have many benefits including flexible hours, but it also has drawbacks like distractions and isolation. Ideally you can customise your work environment to be perfect for you. On one hand, you have no commute, colleague interruptions, and flexible working hours which make working at home an ideal situation. However, on the other hand, there is the potential for distractions which can hinder progress, demotivate, and cause stress and other problems. There are, however, several things you can do to foster a productive working environment at home to help you make the most of your working situation.
According to research conducted by the University of Scranton, only a mere 8% of people achieve their New Year’s resolutions. We want you to be part of those 8% and since we are approaching the end of January, it’s time for a friendly reminder about those website goals you made a few weeks ago. (If you haven’t made website resolutions for the coming year, catch up on our post from earlier this month which outlines five New Year’s resolutions for your website here). Here are a few simple tips to help you achieve your goals this year:
Start Up Loans is a government scheme to provide necessary funding for start up businesses in the UK. They assist people who are looking to open a businesses or have launched a new business within the past 12 months and are financially struggling. So far they have helped 25,000 businesses in the UK! Continue reading