Author Archives: Kevin

Big Problems with Small Business Websites

Archive

The early days of a new business website can often be likened to self conscious kids taking their first steps into adolescence. At first, the primary goal is just not to look stupid.  Make sure the basics are there, everything looks ‘normal’, nothing gets singled out, no one gets hurt.

A few months in and familiarity with the environment has led to growing confidence and the realisation that, being part of a slow moving herd isn’t going to make for future filled with a lot of excitement or any success. It’s time to show some personality and make a mark.

Differentiation is tricky though. If done right, you are remembered for being a trendsetter, the one with coat tails worth grabbing and, without question, the one to stay close to and do business with. If done wrong, you just stand out as one to steer well clear of.

So when it comes to creating a business website that is going to engage, excite and give visitors what they’re after, the names of the game are below; Continue reading

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How can you attract and keep users on your website? Follow these five tips.

How to

You’ve poured over each page of your website. You’ve checked and double checked keywords, grammar and punctuation. Online libraries have been scoured for the finest, high resolution images. You’ve obsessed over colours and fonts to the point of distraction. So why aren’t users hanging around long enough to bask in its glory?

Experiencing high bounce rates on a website – that is, having a large numbers of visitors fail to engage with more than one page – can be an immensely frustrating, and for businesses which rely on online trade, an immensely costly problem.

In order to check your own stats, simply visit the designated Google Analytics control panel for the website. Although there will always be some amount of traffic that, for whatever reason, visits your site in error, any bounce rate higher than around 50 per cent is worth looking at and, where possible, tweaks made in an effort to increase engagement and create “stickiness”. Continue reading

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5 things to consider when designing a great logo

Logos

Mention the names, Coca-Cola, Nike, Starbucks or McDonalds and instantly the logos representing those iconic global brands will be thrust into your mind, complete with your own personal associations and emotions around the products they sell. Such is the power of a small snappy image or piece of text that, once established, it can communicate a message and produce an emotional response almost instantaneously. Continue reading

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Version 6 Software Updates: Comments on Blogs and Form Styling.

Softwate Update

we_update

Hello fellow website builders. Just a quick post to say that we have updated Version 6 of our software and are slowing bring back features missing form Version 6 of our software. The Latest update includes;

  1. Comments on Blogs
  2. Styling of Labels for forms
  3. Ability to change the email address to which forms are linked to.
  4. Ability to have multiple forms on a single site that are linked to their own unique email address
  5. Ability to download Form data as a CSV file.

Please take a look at these new features and comment below if you have any questions.

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