Frequently asked question (FAQ) pages are becoming increasingly common online. They can be incredibly useful at informing customers and converting visitors. However, in order to add value to your website they must be created effectively and used appropriately. Here are some tips to hep you create a great FAQ page for your small business website: Continue reading
We’ve said it before and we’ll say it again: the pictures that you place on your online shop will make or break your commerce website. Think of it this way, if you walked into a boutique and it was disorganised, poorly set up, and messy, you would judge the shop accordingly and take your business elsewhere. Well the same principle applies online. Images give your website visitors the biggest indicators for the “feel” of your business.
Product pictures will dictate whether people deem your website trustworthy and whether they think your products are worth buying. That being said, it’s understandable that your small business might not have the budget to hire an expensive professional photographer, so here are some tips on creating great-looking product photographs yourself: Continue reading
Advertisement copy can make the difference between a successful promotion and an ineffective one. When done correctly, it can grab the attention of readers and help your business stand out among the sea of ads people are exposed to daily. It can also entice interest in your business’ offering and motivate people spend their money. To help you get started writing effective ad copy, here are eight words that make people buy: Continue reading
Last year, user experience became the main priority for online businesses even more so than before. Among them were online giants Facebook and Google, who took major steps to improve the user experience of their websites. For Facebook this meant taking steps to prevent or penalise misleading ‘click-bait’ headlines and for Google it meant a crack down on ‘black-hat’ or misleading search engine optimisations (SEO). Continue reading
Great website design is crucial in keeping visitors on your site longer and making your business seem professional and trustworthy. If hiring a professional web designer isn’t an option for you, it’s still possible to design a great website yourself. Here are 6 quick tips to help you make your website great:
Mention the names, Coca-Cola, Nike, Starbucks or McDonalds and instantly the logos representing those iconic global brands will be thrust into your mind, complete with your own personal associations and emotions around the products they sell. Such is the power of a small snappy image or piece of text that, once established, it can communicate a message and produce an emotional response almost instantaneously. Continue reading
You know that moment in a movie when a look or a gesture from one of the characters is enough to finally clarify exactly what’s been happening for the last two hours?
That happens because people are visual beings. 90% of information transmitted to our brains is visual, and these visuals are processed 60,000X faster in the brain than text. We can be brought to tears or laughter from an image on a birthday card and understand complex situations and concepts within a few mere seconds of a visual demonstration. Continue reading
When designing a website you have to consider the end user. Constraints can be defined as the practice of limiting the users actions on a website.
Limiting the users actions on a website increase the usability of the interface be reducing the likelihood of them encountering an error.
There are two types of Constraints. Physical Constraints decrease the responsiveness of control which prevents any undesired actions. Psychological Constraints will guide the user on a subconscious level making your website more intuitive. Continue reading
With the online landscape as crowded as it’s ever been, competition to stand out, get recognised, properly engage an audience and keep them coming back, is stronger than ever. But without the bottomless pockets of mega brands who can afford to continually experiment with the latest web design technologies making their sites able to sing and dance as they wish, are there ways of having a similarly dramatic effect simply by applying some basic psychological principles?
Why adopt psychology-based Design
When designing for the web, considering the psychological drives of a target audience is not commonly a high priority. It can however have surprisingly positive effects on how users will utilise a website, how engaged they will become and how frequently they will respond to calls-to-action.
By paying attention to how visitors will naturally wish to engage with information and providing them with an online environment which appeals to their conscious, and sometimes unconscious, inclinations, they will be happier and far more likely to perform the actions you want them to, whether that’s getting in touch with you, buying your product, or referring their friends. Continue reading
Here at Webeden I have seen The Good, The Bad and The Ugly of websites. While a large number of customers use Webeden to build personal sites, the majority of our customers use Webeden to build sites for their businesses. If your site is for a business, large or small, there are a number of things you should keep in mind when building your site.
Here is a check list of simple changes you can make to your site with minimum effort but maximum impact. Continue reading