We’ve said it before and we’ll say it again: the pictures that you place on your online shop will make or break your commerce website. Think of it this way, if you walked into a boutique and it was disorganised, poorly set up, and messy, you would judge the shop accordingly and take your business elsewhere. Well the same principle applies online. Images give your website visitors the biggest indicators for the “feel” of your business.
Product pictures will dictate whether people deem your website trustworthy and whether they think your products are worth buying. That being said, it’s understandable that your small business might not have the budget to hire an expensive professional photographer, so here are some tips on creating great-looking product photographs yourself:
Good lighting is an incredibly important aspect in creating effective product photos. Getting the lighting right means that your images will appear clearly while showing an appropriate amount of detail. This shows your customers exactly what they are getting for their money.
The key for this is not to depend on you camera’s flash, but instead use a good amount of natural light. Another option is to invest in a tabletop light which can be manipulated. However this ads another level of complication, so to keep it simple, take the photos near a large window or glass door. How will you know if the lighting is right? Look at the picture – does it look clear; can you see detail; and does it convey a professional image? If the answer is yes, you’ve got it.
Keep your background simple to make the product stand out and the focus of the viewer’s attention. For the easiest and cheapest method, invest in a white bed sheet, iron it, and use it as the background for your photo shoot. The most important thing is to eliminate any distracting shadows, creases or wrinkles.
After you’ve mastered these basics, you can add unique components or tweak your setup to make the images consistent with your brand and the general style of your website. This could mean choosing a colour other than white for your background, for example. You can play with colour, shape, and texture to make the images your own. But make sure that your alterations look clean and professional and don’t distract from the product!
If you make quirky occasion cakes for example, you can choose a bright teal as your background colour (if it matches your website) and add a few sprinkles around the cake to make the picture more fun. Whatever you do, make sure the end result looks good.
You don’t have to be a photoshop pro to make your photos look great. There are a ton of free tools which can help you make your pictures look better and less ‘home-made.’ Don’t edit your pictures too much though, they should still accurately represent your products. But changing the hue or saturation of your photos slightly can quickly make them look a lot more professional.
These simple tips will get your website photos looking a lot more professional. This can be a time consuming process but is definitely worth it to help increase sales on you website. Lastly, remember to update your images regularly as your inventory and product range change.