Mention the names, Coca-Cola, Nike, Starbucks or McDonalds and instantly the logos representing those iconic global brands will be thrust into your mind, complete with your own personal associations and emotions around the products they sell. Such is the power of a small snappy image or piece of text that, once established, it can communicate a message and produce an emotional response almost instantaneously. Continue reading
A study by MyVoucherCodes.co.uk has focused on which logos are the ones that get viewed the most. And the winner? I’m afraid there’s no prizes for guessing that one: its Google.
According to the study the average person views the Google logo once every nine minutes every day. And the reason? Its because we all set Google as our homepage (or at least 47% of do).
50 times a day!
Amazingly, this means that the majority of respondents saw the logo more than 50 times every working day. 52% in the study said they used Google to search for something between 10 and 20 times a day.
The second most-viewed logo was Microsoft, followed by Facebook in third, and Apple fourth. Coca Cola led the charge for non-media technology, being the 5th most viewed logo.
It’s ALL about Search Engines
This is of passing interest – hence why we decided to feature the story here. But what is of more interest is the fact as so many of us have set Google as our homepage. We all recognise that the most important online activity is searhing for something. And as a website builder, that’s an opportunity to use Google to get your website in front of people.
To help boost your website higher in the Search Engine Results Page, we have beta launched our own SEO and Pay Per Click services to help your website rank higher on Google. Drop us a line or give us a call if that suits you.
Getting the right logo is an important part of designing a website. And logos aren’t just limited to the web, but can of course be used in printed material too. This week’s guest blog comes from Vicki Willingham who runs VictoriaAnnDesign.com. It’s all about the steps she takes when designing a logo.
6 essential steps to design the perfect logo
I’ve been designing logos for a few years now. It started off as a hobby, and now I’m lucky enough to have turned it into work. Whenever someone asks me to design a new logo for them I always stick to the following steps.
1. The Brief
This bit is about asking the client the right questions. I’ll make sure I have all the details I need from the client including: style; preferred colours; orientation; and the message they want their logo convey.
2. Write it all Down
I’m someone who likes to think on paper, so I write down everything that comes to mind about the company and scribble thoughts and ideas around that. For example, if I were designing a logo for a financial company I might write jot down the words money, wealth, success, banking, saving…then continue with further words relating to each.
3. Start Drawing
Once I have my ideas and thoughts down in writing I begin to scribble them out as images. I keep drawing until I find an idea I’m happy with and can develop into a logo. I’ll usually also jot down colour ideas.
4. Get it on the Mac
Now I have my logo draft/s I’ll hop onto the laptop and get the idea onto the screen. Depending on what I’m doing, I might also be tracing the draft using a pen tablet. I’ll usually come up with a multitude of styles and variations and I’ll disregard probably 80% of those and work further on the 20% I choose to keep.
It takes time
This part of the process can take any time from a few hours to a week. Usually, if I have done the previous part of sketching out ideas properly, this shouldn’t take all that long.
It takes colour
I’ll usually design in black first to check the shapes come together well, before I apply colour. As well as designs looking fab in colour, it’s also important that logos work in black – it can look a mess on a photocopied corporate header otherwise! There are a few exceptions to this, I’m sometimes asked to make a logo that will only be used online for web based companies and that won’t be used on print at all. In that case, things are clearly a bit different and I feel happy to throw colour in from the start.
5. Get feedback from the client
The client is sent a copy of the logo to view. At this point I encourage revisions to ensure we’re all happy when the project is completed. There’s no telling how long this can take, but if we both understand the requirements at the beginning then it really does help.
6. Send the final version
So, when the logo is done, the files are ready and I’ll send them over to the client. Typically, I will provide an ai file; pdf; small jpg; large jpg; transparent png; opaque png; gif and a tiff.
So that’s about it.
The process looks really clear and straight forward, but life isn’t always like that. There are always some unforseen bits and pieces that get thrown into the works. But that’s the basic outline.
If you’re designing a logo for your own website or someone else, stick to these steps and your life should be a bit easier.
I’d be interested to hear from others and how they do things – please leave a comment below.
About Vicki Willingham
Vicki is a Macbook Pro aficionado who is expert in logo design and corporate identify. For more information, visit her website.