Great website design is crucial in keeping visitors on your site longer and making your business seem professional and trustworthy. If hiring a professional web designer isn’t an option for you, it’s still possible to design a great website yourself. Here are 6 quick tips to help you make your website great:
1- Have a professional logo and use it
A professional looking logo can make a world of difference to the overall appearance of your website. If you don’t already have your business logo, you can learn more tips on how to create and design a logo here.
Link your logo to the homepage; this is a small but important detail that will make your website more user friendly. Popular websites like Facebook and Amazon have more or less set it as a standard. Now, people generally expect to be able to click on a logo and navigate to the homepage regardless of the page they are currently on. It’s a small edit that will take your website up a notch!
2- Placement is important
Where you place information impacts the likelihood of a site visitor reading it. People typically look at a website from top to bottom and left to right. The most important information should therefore be placed in the top left to increase the likelihood of viewers spending time to read it. Include other important information ‘above the fold,’ meaning that there is no scrolling required to find it.
All contact information, calls to action, and crucial product/service information should also be readable without any effort from the user. That being said, don’t try to make the font smaller to fit more information in the same amount of space. Instead, filter the content to decide what information is crucial and what can be placed further down on the page. Customers who are interested in finding out more about the product or service will continue reading and those who aren’t can quickly realise this and navigate to a page that is more relevant to them.
3- Keep it Simple
Keep your website uncluttered, only include relevant information, pictures, and links. Too much information will overwhelm the reader, make it difficult to find the important information, and likely lead to someone exiting the site. Leave space between paragraphs and monitor the overall appearance of your website – the simpler the site, the easier it is to find and absorb the information.
4- Colour matters
The colours for your fonts, background and images should pair well and, more importantly, make the information easy to read. If you are using templates, these provide colour combinations that look good together.
It is also important to consider the colour scheme on your website when choosing what pictures to include. Images that somewhat keep to the colour scheme are an easy way to make a website more visually appealing to visitors, as well as making your website look more professional.
5- Design every page so it can stand alone
Too often, it is assumed that the only way visitors will enter a website is through the homepage. As a result, some websites will have extremely beautiful homepages but surprisingly poor product, contact, and about us pages. Every page should be high quality. If there is a noticeable difference in quality between different pages of a site, it will seem amateurish and users could lose trust in your business as a result.
When designing different pages, remember that a user should be able to enter the site through any page and be able to easily make sense of the information and complete a transaction.
6- Proof your work
Whether you have designed a website through tedious coding or are using a template, invest time in checking your work (you should do this even if you’ve hired a designer). Ensure that everything that’s clickable does in fact function as intended, that icons link to correct page and that everything is working as it is supposed to. If visitors find a website difficult to use, they are likely to leave, so it is worth spending the time to make your site perfect.