Many of these become incredibly popular and end up getting watched millions of times, despite never appearing on television. The clips ‘go viral’ as links are emailed from person to person, since people are keen to share the humour.
The popularity of these user-generated clips isn’t new. TV shows like ‘You’ve Been Framed’ have been cashing in on home video calamities for the best part of 20 years.
I was always amazed that ITV managed to cobble together enough clips to fill half an hour of TV every week. Until I realized, that is, that every person sending in a video received £250 if the video ended up in the show.
Now YouTube has recognised the revenue potential of user generated clips like these, and – just like the TV show – want to reward people if their video becomes popular. They’ve decided to copy the ‘You’ve Been Framed’ model and pay users for the video clips they upload.
Users who upload a successful video clip will receive an email that includes a link saying ‘enable revenue sharing’, next to the video on the watch page. Once the user agrees to participate in the revenue sharing process, Google will place ads around the video, and pay a percentage of the money generated into the users’ Google Adsense account.
“To determine whether a particular video is eligible for monetisation, we look at factors like the number of views, the video’s virality and compliance with the YouTube Terms of Service,” said YouTube product manager Shenaz Zack.
There has already been plenty of news about how Google wants to forge closer links with TV production companies. But this shows that even successful individuals can get rewards from producing popular content.
Ever fallen into a hedge on camera? Fancy trying to cash in on it? Do you think that paying content producers is the way forward for YouTube? Leave us a comment below.