Google released its Q4 2009 trading data a couple of weeks ago, and despite the global recession is reporting a 17% increase in revenue. The company racked up $6.7bn dollars in the previous 3 months, of which profit came in at a shade under $2bn.
UK Still a healthy proportion
And it’s a healthy reflection of the UK market that we contributed 12% of that turnover, down just 1% on Q3. That’s despite the UK search market being relatively ‘mature’ compared to some fast growing overseas ones.
It also means that as Google’s popularity continues to grow amongst users. And that UK advertisers believe it is an effective way to gain new customers.
UK contributes 12% to Google’s rising global revenue
Adsense is getting bigger
There is also a shift in where Google makes its money. Adsense publishers – website owners who display ‘Ads by Google’ on their websites – contributed 31% of the total, up by more than 1/5th in 12 months. As a website builder, you too can make money by placing ‘Ads by Google’ on your website. Here’s a video tutorial that shows you how to sign up to Google Adsense.
The growth in revenue came both from an increase in the number of clicks on ads (up 13% yoy) and cost-per-click (up 5% yoy)
“As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers, but also the wider web” said Eric Schmidt, Google’s chief executive.
Mobile is the Future
So what next for the world’s most successful Internet company? It looks like the mobile Internet is getting an increasing amount of their attention. There was recently huge coverage of the launch of the first Google phone, the ‘Nexus One’, which takes the company head to head with previous allies Apple. And of course their bought mobile ad technology outfit AdMob for $750m back in October.
And you can hardly escape billboard and press adverts for Google browser ‘Chrome’ these days. That product is itself a pre-cursor of the widely anticipate Google operating system for PCs.
Plenty to do then. Like Google’s domination of all things Internet (and phone, and PC)? Leave us a comment below.