Webeden Blog Digital Marketing How does the weather affect search engine traffic?

How does the weather affect search engine traffic?


Digital Marketing

After a freezing winter and a patchy spring, in the last few days hot weather has arrived. And warm weather brings a change in leisure activities.

To start with, people are spending less time at their computers. To show you what I mean, here’s a graph of visitors to the WebEden.co.uk website over the last 7 days – just look how it dips on Friday (the 1st baking day)

The weather also affects what people are searching for on Google.

Let’s have a BBQ!

According to data released from UK online traffic monitoring company Hitwise, there’s been a spike in searches for that Brit favourite the Barbeque.

In April there were an incredible 3,500 different search terms containing the word ‘bbq’. Here are the top ones by volume:

1. bbq (4.1% of all searches containing ‘bbq’)

2. weber bbq (3.1%)

3. gas bbq (2.2%)

4. outback bbq (1.5%)

5. webber bbq (1.1%)

6. cobb bbq (1.1%)

7. charcoal bbq (0.9%)

8. cadac bbq (0.9%)

9. gas bbq sale (0.9%)

10. weber bbq uk (0.9%)

What’s interesting here is the seasonal change of search volumes for particular keywords. This – combined with how highly you rank for particular keywords – will of course affect the amount of visitors that search engines bring to your website.

When is traffic highest for you?

For most businesses, traffic is highest from Jan to the end of March; and then again from September to November. If you’re a retailer, then the chances are you get most visitors in the lead up to Christmas, and the sale period immediately after. And if you run a holiday lettings or travel website then your chance of grabbing traffic will be during the periods into the lead up to school holidays. It’s important to take these factors into account when you know how to make a website.

Which market do you operate in? Have you noticed a change in search volumes to your website? How have you taken advantage of this? Leave us a comment below.