Category Archives: How to

You Have Created a Website! How to Make it Popular?

How to Optimization

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Creating a website is not that humungous a job as it used to be a decade ago. You do not need to be an expert coder in PHP or ASP.NET to create a workable website for users to see. Today you can accomplish the job with the help of online tools which give you drag and drop features to create your website.

 

With so much ease introduced in creating a website, the focus of a successful website has shifted from its creation to how successfully it is marketed. In today’s cyber domain, a website which is more successfully marketed earns more. No matter how spectacular a site you create, but if it does not reach out to people effectively it cannot bring you the desired dividends. For example, when you type a search on google.com have you ever wondered why certain sites appear on the first page and why some on the tenth? The sites appearing on the first page have a far greater chance of being visited by the users than the one located on the tenth page. They have a much more opportunity to be popular. Here we would

suggest you certain tips on how to promote your website in a manner so that its ranking gets improved over the cyber search domains such as google.com

 

  1. Correct content

In order to improve the ranking of your website, you first need to understand the principles on which the web search engines work. Google for example has soft wares called crawlers which roam around the cyber space and crawl various websites for specific key words. They are like ants which are looking for specific type of bread crumbs. If you want your site to get popular you must feed those ants with the correct bread crumbs! For your site to be picked up by Google, you need to tailor your content to contain those specific keywords that pertain to your product or concept. The greater number of keywords you have the more chances are that your website will be picked and ranked better by the search engine. Moreover, correct tags also make your website prominent.

  1. Back Links

Another algorithm used by Google for ranking websites is to see how many times the website has been accessed from other popular websites. For example a popular website having your back link on it will bring more visitors to your site also, and thus improve your ranking in Google charts. Thus creating back links for your website on other popular websites is also a booster for your ranking.

 

  1. Consistency

As in the real world, this phenomenon of consistency pays off in the cyber world also. Lots of websites are created each month but those sites fizzle out to anonymity due to the fact that after some time their owners or administrators abandon them. They do not update them regularly, nor provide fresh relevant material that could again be searched by Google or promoted elsewhere. Remain consistent and update your site regularly with relevant tags, keywords, current material which can catch the attention of Google crawlers.

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How to Cope with Business Slumps

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For many businesses December is the busiest month of the year. However others, including service providers and B2B businesses can struggle during the holiday season when consumers spend their money selectivity, on presents and not much else.

Similarly, it is also common to discontinue services in December because year-end makes decisions about termination easier if customers are unsure or dissatisfied. The loss of customers leave some businesses struggling at the end of the year; however, there are several things small businesses can do to keep revenues up and customers buying this December: Continue reading

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How to Easily Support Other Small Businesses

How to

We all know small businesses are important. According to the Department of Business Innovation and Skills, in 2013, the growth is the UK business population has been driven by an increase in the number of small businesses. Along with visiting your local butcher and family-owned curtain shop, there are lots of things you can do to help support other small businesses. Most of these tips will only take a few minutes but will make a difference to others. And going the extra mile now can foster relationships and help your business out in the long run.

Continue reading

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Why you should get Google My Business and how to get started

How to

Google My Business (previously Google Places and Google+ for business) is an easy way to get your small business showing on Google. It was launched this year in June as an integrated platform for businesses, combining two previously separate dashboards. This platform now allows you to manage the information for your local Google business listing from a single location.

The My Business listings show when people indicate they are looking for a local service by including location in their search. They appear below the first few ads in conjunction with a map pinpointing the relevant locations (outlined in red in the image below). It’s a fantastic way to get your business and website noticed.

Google My Business Search Results

Searchers want to find local businesses quickly so make sure to take advantage of this. When people search “cleaner London,” “maths tutor Birmingham,” or whatever describes your business, you should have a listing up to make potential customers aware of you. Continue reading

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How can you attract and keep users on your website? Follow these five tips.

How to

You’ve poured over each page of your website. You’ve checked and double checked keywords, grammar and punctuation. Online libraries have been scoured for the finest, high resolution images. You’ve obsessed over colours and fonts to the point of distraction. So why aren’t users hanging around long enough to bask in its glory?

Experiencing high bounce rates on a website – that is, having a large numbers of visitors fail to engage with more than one page – can be an immensely frustrating, and for businesses which rely on online trade, an immensely costly problem.

In order to check your own stats, simply visit the designated Google Analytics control panel for the website. Although there will always be some amount of traffic that, for whatever reason, visits your site in error, any bounce rate higher than around 50 per cent is worth looking at and, where possible, tweaks made in an effort to increase engagement and create “stickiness”. Continue reading

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How to explain computer stuff to your less tech-savvy friends

How to

Last month we let you know how to explain the Internet to your, well, less interested friends. And here’s another way you can help with their computers.

Do you – as someone who takes an interest in computers, the web, building websites and all that stuff – get asked tech questions by your friends and family all the time? Do they always want to know why ‘it won’t print’ or ‘where is that file’ and ‘how do find that website’?

Well here comes Google to the rescue with a website designed to help people (well, kids) teach others (erm, parents) about computer basics.

It’s called TeachParentsTech.org, and it lets you choose from over 50 how-to videos to send to people who don’t know how to do stuff. It’s all the way from basic copy and pasting onto other things like how to share a big file. You can customise an email and thend send the video off to the person who needs help.

Here’s a video with a bit more detail:

So no longer will you spend half your evening and weekend helping others with their computer problems!

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How to explain ‘this internet thing’ to friends

How to

It’s now twenty years since a chap called Tim Berners-Lee first published his concept of the World Wide Web.

And where are we now? 47 bn web pages, 350 million different websites 500m domain names; a place where one company alone (Google) adds more than 20,000 servers a month to their data centers. We’ve got websites, blogs, photo sites, video, apps, email, Facebook, browsers, clouds, collaboration, open source, cookies… the list goes on. How can you explain all of that to someone who – up to now – has turned their back to the web?

Google have tried to do just that as easy chapter sized chunks in their new guidebook ’20 things I learned’ about browsers and the web, in collaboration with illustrator Christoph Niemann. It’s not just for beginners, but for anyone who wants to ‘better understand the technologies we use every day’.

Google wanted to give the guide the same feel as reading an actual book – holding the cover, flipping a page – and have used some very smart HTML5 programming to come up with it.

Once downloaded the book can be read offline too.

So next time one of your friends says to you “so, I hear you make those web wotsits” you know where to refer them to!

Take a look and let us know what you think.

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How to boost your website conversion rate in 7 easy steps

How to

Did you know, the average visitor spends just 5 seconds on your website before deciding whether to stay or leave?

This make it so important to grab their attention, and get them to do something, using a ‘call to action’. This ‘action’ could be reading an article, clicking a link, leaving their details or buying a product.

Here’s my top 7 ways to improve your web pages so that visitors respond to your call to action. You can do ’em all with the WebEden Website Builder!

1. Make sure your buttons are BIG!

Seems a bit Alice in Wonderland, but if you want someone to do something, give them a great big button to press. Make sure the big button is:

*above the fold
*a contrasting, bold colour
*Includes some action text like ‘buy’, ‘order’, ‘sign up’.

Don’t be worried about repeating your call to action elsewhere on the page. Keep it the same size, and in the same vertical line if possible.

2. Give your visitors a reason to act

If you’re selling a product, or want your visitors to do something else, make sure you let them know why they should! A picture of a product won’t sell it alone, you need to list the benefits.

*Sell it with a headline
*Use a supporting image
*Add benefits in bullet points
*consider adding customer testimonials
*Make good use of white space
*Avoid blocks of text – 50 words max

But make sure these benefits don’t compete with the call to action for your visitors’ attention

3. Don’t give your visitors a choice

If you give your visitors a choice between two or more calls to action, many will dither, and some would sooner leave your site than make that choice.

Simplify your pages so that you funnel visitors towards your desired action, and don’t let them consider alternatives.

4. Create a unique page for every product

Not only does this give you a chance of grabbing more traffic from the search engines, it also lets you showcase each product in the best way, and without choice.

5.    Have to have more than 1 product per page?

If you can’t get away from offering more than 1 product per page, help your website visitors decide by highlight 1 product with extra benefits. This might be ‘most popular choice’ or ‘best value’ or it might be the product with the biggest discount.

6.    Let your users buy from every page

If you list your products on the homepage, a category page and an individual page, make sure visitors have the option of buying them from every one. Make it easy to buy – not hard.

7.    Test your theories

If you’re not sure which layout works best, try them all and then:

*Ask a friend what they think
*Submit your alternatives to our forum to get feedback
*Submit your website to 5 second test to get feedback
*try to test which version sells more products

That’s it

If you want your website visitors to do something on your site, then make it clear what that is, give them no choice, and make it easy for them to do.

Got an experience of changing design and improving (or ruining!) results? Leave us a comment below.

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