This make it so important to grab their attention, and get them to do something, using a ‘call to action’. This ‘action’ could be reading an article, clicking a link, leaving their details or buying a product.
Here’s my top 7 ways to improve your web pages so that visitors respond to your call to action. You can do ’em all with the WebEden Website Builder!
1. Make sure your buttons are BIG!
Seems a bit Alice in Wonderland, but if you want someone to do something, give them a great big button to press. Make sure the big button is:
*above the fold
*a contrasting, bold colour
*Includes some action text like ‘buy’, ‘order’, ‘sign up’.
Don’t be worried about repeating your call to action elsewhere on the page. Keep it the same size, and in the same vertical line if possible.
2. Give your visitors a reason to act
If you’re selling a product, or want your visitors to do something else, make sure you let them know why they should! A picture of a product won’t sell it alone, you need to list the benefits.
*Sell it with a headline
*Use a supporting image
*Add benefits in bullet points
*consider adding customer testimonials
*Make good use of white space
*Avoid blocks of text – 50 words max
But make sure these benefits don’t compete with the call to action for your visitors’ attention
3. Don’t give your visitors a choice
If you give your visitors a choice between two or more calls to action, many will dither, and some would sooner leave your site than make that choice.
Simplify your pages so that you funnel visitors towards your desired action, and don’t let them consider alternatives.
4. Create a unique page for every product
Not only does this give you a chance of grabbing more traffic from the search engines, it also lets you showcase each product in the best way, and without choice.
5. Have to have more than 1 product per page?
If you can’t get away from offering more than 1 product per page, help your website visitors decide by highlight 1 product with extra benefits. This might be ‘most popular choice’ or ‘best value’ or it might be the product with the biggest discount.
6. Let your users buy from every page
If you list your products on the homepage, a category page and an individual page, make sure visitors have the option of buying them from every one. Make it easy to buy – not hard.
7. Test your theories
If you’re not sure which layout works best, try them all and then:
If you want your website visitors to do something on your site, then make it clear what that is, give them no choice, and make it easy for them to do.
Got an experience of changing design and improving (or ruining!) results? Leave us a comment below.