Webeden Blog Digital Marketing How to refine your Google searches by location

How to refine your Google searches by location


Digital Marketing

Last year we introduced the Google ‘search options’ panel. You can find the search panel from the link ‘more options’ that appears above the Search Engine Results Pages (SERPs)

The search options panel lets you search more specifically to find the information that you’re looking for, including:

*pages that you’ve visited before
*results just from shopping or reviews websites, or blogs
*new web pages found in the last minute, hour, day or week

Google have now updated the search options panel so that you can use it to find websites in a specific location. Searching by place or location has evolved to become a key way in which we seek information. For example, if you want to eat in a new restaurant, you don’t just search for ‘Italian Restaurant’ but are more likely to look for ‘Italian Restaurant in Solihull’ (only if you live in Solihull of course!)

The new ‘nearby’ tool lets you search all locations at and around a specific area. This saves you having to list all of the specific locations you actually need. For example, if you want to search for a bicycle repair shop in central london, you might search for ‘bicycle repairs’ and then any of ‘west end’, ‘W1’, ‘Mayfair’ and so on.

This is what it looks like:

You can specify results near where you are, or near a place name.

It only works for searches on Google.com, and currently just for locations in the US :-(. Why do we get stuff after they do?!

Here’s a few examples – check them out.

[things to do on st. patrick’s day] – In the Minneapolis region
[food blogs] – Near you
[farmers market] – Near the city of Ithaca
[dmv] – In the same state as Tucson

Like the new locations options? Did it work for you? Leave us a comment below.