Category Archives: Digital Marketing

Google updated its quality guidelines for Local My Business pages

Google Products

A few days ago Google updated its Local page quality guidelines. Any businesses currently using Google My Business (previously Google Places and Google+ for Business) or looking to sign up in the near future are affected by this update. These guidelines are generally considered rules, not guidelines, as failure to comply can cause your listing to be removed. Here are the key takeaways:

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How to Cope with Business Slumps

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For many businesses December is the busiest month of the year. However others, including service providers and B2B businesses can struggle during the holiday season when consumers spend their money selectivity, on presents and not much else.

Similarly, it is also common to discontinue services in December because year-end makes decisions about termination easier if customers are unsure or dissatisfied. The loss of customers leave some businesses struggling at the end of the year; however, there are several things small businesses can do to keep revenues up and customers buying this December: Continue reading

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How to Easily Support Other Small Businesses

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We all know small businesses are important. According to the Department of Business Innovation and Skills, in 2013, the growth is the UK business population has been driven by an increase in the number of small businesses. Along with visiting your local butcher and family-owned curtain shop, there are lots of things you can do to help support other small businesses. Most of these tips will only take a few minutes but will make a difference to others. And going the extra mile now can foster relationships and help your business out in the long run.

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Twitter Released a New Free App for Small Business Advertising

Google Products

Last week, Twitter released a new mobile application (app) called the Twitter Small Business Planner that is designed to help small businesses plan their Twitter marketing activities more easily. The app helps users create and structure marketing efforts for their Twitter campaigns. It was released just in time for the upcoming holiday season and is aimed to get small businesses selling for Christmas.

Twitter Small Business Planner

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8 Simple Tips to Improve AdWords Text Ads

Google Products Optimization

AdWords ad copy will impact how successful the AdWords campaign is. In the long term, good copy, coupled with other AdWords best practices, can lower cost-per-click metrics and help your ad rank above those of competitors. Most importantly, ad copy helps attract clicks on your ad and traffic to your website.

AdWords ad headline

However, writing an effective ad can be challenging because of the strict character limits imposed by Google. Here are eight easy ways to help you along the way:

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Why Small Businesses Should Invest in Pay-Per-Click Advertising

Digital Marketing

Although pay-per-click (PPC) advertising has been around for years, there’s never been a better time to invest in this form of online marketing. If you are unaware of what paid search or pay-per-click (PPC) advertising is, it involves paying search engines like Google to show your website before and alongside the ‘organic’ search results (outlined in red below) and is a worthwhile endeavor for any business, small or large.

Ads in Google Search Results

 

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6 Important Social Media Tips for Small Businesses

Social Media

In today’s business environment, using social media is no longer a choice, it’s a necessity. Social media is a great way of communicating with your customers whilst promoting your brand and products, which is why it’s so widely used by small and large companies everywhere. The use of social media can promote awareness, which is especially important for small businesses, but must be done strategically to be effective; here are 6 tips to help you along the way: Continue reading

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Why you should get Google My Business and how to get started

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Google My Business (previously Google Places and Google+ for business) is an easy way to get your small business showing on Google. It was launched this year in June as an integrated platform for businesses, combining two previously separate dashboards. This platform now allows you to manage the information for your local Google business listing from a single location.

The My Business listings show when people indicate they are looking for a local service by including location in their search. They appear below the first few ads in conjunction with a map pinpointing the relevant locations (outlined in red in the image below). It’s a fantastic way to get your business and website noticed.

Google My Business Search Results

Searchers want to find local businesses quickly so make sure to take advantage of this. When people search “cleaner London,” “maths tutor Birmingham,” or whatever describes your business, you should have a listing up to make potential customers aware of you. Continue reading

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