Category Archives: Digital Marketing

How can you attract and keep users on your website? Follow these five tips.

How to

You’ve poured over each page of your website. You’ve checked and double checked keywords, grammar and punctuation. Online libraries have been scoured for the finest, high resolution images. You’ve obsessed over colours and fonts to the point of distraction. So why aren’t users hanging around long enough to bask in its glory?

Experiencing high bounce rates on a website – that is, having a large numbers of visitors fail to engage with more than one page – can be an immensely frustrating, and for businesses which rely on online trade, an immensely costly problem.

In order to check your own stats, simply visit the designated Google Analytics control panel for the website. Although there will always be some amount of traffic that, for whatever reason, visits your site in error, any bounce rate higher than around 50 per cent is worth looking at and, where possible, tweaks made in an effort to increase engagement and create “stickiness”. Continue reading

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5 Tips to increasing Facebook ‘Likes’ for businesses

Social Media

Stop for a moment to consider this – a Facebook ‘Like’ for a business or brand is now estimated to be worth approximately £110 in cold, hard cash – or to be ‘exact’ $174.17USD. The days of passing off Facebook as ‘one for the kids to play with’ or ‘just an endless feed of cute (or weird) cat pictures are long gone and consumer-facing businesses which aren’t harnessing its power are now, at best missing a large opportunity and, at worst, at risk of being completely left behind.

Continue reading

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DIY SEO

Optimization

Getting your business ranked high in internet search engine results is very important. But you don’t necessarily need to pay for it. You can do it yourself.


It’s not so dark if you open your eyes…

Just mention Search Engine Optimisation and you can guarantee someone will follow up with ‘SEO is a dark art’. True, there are plenty of shady characters peddling SEO skills, and certainly some ‘black hat’ SEO techniques (more on those later), but SEO really just needs a little time and some knowledge of how search engines work.

We’ll use Google as example for this article as it generates over 90% of search engine traffic worldwide and also because what works for Google will generally work for Bing and Yahoo as well.

The reason it’s an art form of sorts is the fact that, although you can do things to increase your chances of ranking well, the algorithm Google uses is never fully revealed and regularly updates. Google is trying to achieve better results for human users, so while it’s important to be aware of technical aspects, never forget about the person in front of the monitor at the other end. Interesting and informative content will always be at the heart of high-ranking sites.

Let’s start with the areas you most control…

Meta data is one area where you have complete control. Continue reading

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Searching with a little help from your friends

Digital Marketing

If you’re planning a trip abroad, how do you find out more about the place you’re visiting? Do you search online to see what you can find? Or do you ask friends and relatives who have been there for their recommendations?

The chances are it’s probably both. And it’s the idea that we use both – search engines and recommendations from friends – that’s behind new search engine ‘Qyo‘.

Qyo is..

“…the world’s first search query sharing system that allows for social information discovery and real-time collaborative search”. Ahem. Snappy, ain’t it?

Continue reading

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Don’t want to see it? Just ‘click to exclude’

Digital Marketing

Google have increasingly been accused of listing lots of websites in their results pages that offer little or no value to people searching for products or information.

These websites often contain very ‘lite’ information, and have been developed purely to rank highly on Google and make the owner some advertising revenue.

Farmer time

Google have responded to these criticisms with an update to their search algorithm called ‘farmer’, which aims to weed out these built-for-ads sites, often called ‘content farms’.

Site Exclusion

To help with this Google are adding a feature called ‘Site Exclusion’. If you – as an individual – see websites that you think should not be ranking highly in the results page, you can add these to your site exclusion list and you will no longer see them.

This is what you’ll see:

The sites that you exclude will only be removed from your personal results pages – everyone else will continue to see them.

You can manage the list of sites that you’ve excluded from within your Google account:

A Ranking factor?

But what’s interesting is that Google may in the future take into account whether a site has been added to thousands of people’s exclusion lists, and use that information to reshape the results for all.

According to Google: “While we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future”.

Once you have the site exclusion feature enabled let us know what you think. But please don’t exclude ‘webeden.uk’!

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YouTube turns 6

Google Products

Well who’d have thought it? That tiny crying baby is no longer – YouTube is now fully grown up. Well, 6 years old at any rate.

And do you know the quite scary facts?

Fact 1: There are over 48 hours of video uploaded onto YouTube every minute.

Fact 2: There are 3billion views every day on the site.

Here’s a nice infographic from YouTube to sum it all up.

A fan? Or had enough of the big ‘Y’? Leave us a comment below.

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Find what you’re looking for with Qwiki

Digital Marketing

When you search for information on a subject on Google, do you find it easy to make sense of the results you find?

Google is often accused of listing websites in its search results pages that are ‘spammy’, that don’t really contain meaningful information about what you’ve searched for, and are there just to make a few dollars in advertising.

Whilst Google itself is addressing this ‘spam’ issue, it’s certainly an opportunity for other ‘cleaner’ search engines to get in there and explain stuff in a better way.

Enter stage left ‘Qwiki’, a new search engine which recently won ‘Best Startup’ at Techcrunch. Built by the team originally behind Alta Vista, Qwiki is “where information becomes an experience you can watch”.

When you do a search on Qwiki, the search engine turns the information it finds in the search results into an interactive presentation. You get a mix of photos, videos and extra links, along with a computer generated voice over summary.

The Qwiki “curated information experience” is hugely different from Google’s results pages, so much so that one of the judges at Techcrunch referred to it as “your personal HAL”, a reference to the talking computer in 2001: A Space Odyssey.

Wow. Big claim!

Take a look and let us know what you find.

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Happy Birthday Wikipedia

Digital Marketing

Wikipedia, that online encyclopedia of unquestionable truth and veracity, ahem, has made it to 10 years. In Internet terms, that’s an ice age.

The ‘free content’ idea of Wikipedia.org was launched by Jimmy Wales in San Francisco back in 2001.

In his anniversary speech Mr Wales said to “I remember that first day. I clicked on edit and I wrote ‘Hello World’ and that was the beginning of Wikipedia and all the things that have come since then.”

Nupedia

The site concept originally came from online encyclopedia ‘Nupedia’ whose editors didn’t like the idea of letting users add or edit articles. Nupedia bit the dust back in 2003.

Web 2.0

Wikipedia was the very first ‘Web 2.0’ project in the sense that it allowed users to easily add content from their own web browser.

And how has it got on? Well Wikipedia now hosts over 3.5 million articles distributed over 23 million web pages in 270 languages. That’s a big website, and a fast growing one too – there are 1,100 new articles every day.

Despite my earlier comments Wikipedia is generally thought to be accurate, although the nature of user generated content is that some of it is bound – for a time at least – to be less than true.

Wikipedia itself warns: “Some articles on Wikipedia may contain significant factual inaccuracies, IE information that is verifiably wrong.”

Wikipedia has always been – and intends to stay – non-profit.

Do you use Wikipedia? Have you tried adding or editing any articles? Leave us a comment below.

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