Do you run a business, or are you building a website for your business or someone else’s? You may or may not know, but thanks to Google Maps and some information lifted from the Yellow pages, there is already information about you that is appearing in the Google search results.
You may yourself have seen this. When you search for a particular sort of business in a specific place, you are often presented with a map along with a list of providers who fit the bill.
Here’s an example:
These maps really grab the attention of anyone presented with them. To start with, because they are a visual representation they stand out from all the other text on the page. Second, since they provide specific map based information to someone who has searched for a specific business type in a local area, they are likely to be extremely relevant to the searcher’s query.
These listings are compiled from a database called ‘Google local’, or ‘Google Business Center’. Since people are finding information about your business in this way, it makes sense to take control of those listings, and to expand or improve them.
Here’s a link to the Local Business Center.
The first thing to do is make sure the information is factually correct and up to date. However, you can provide additional incentives for people to both look at your listing, and then follow that up by looking at your website or visiting your physical shop.
These extra incentives might include photos of your business or a relevant topic, your business hours, and coupons or money off vouchers.
Google have put together a video that shows you the sign up process, and the benefits of the local business center.
Check it out and then start editing (or creating) your listing!
Let us know how you get on by leaving a comment below.