It was the original Social Network, one that many believe spawned the genre. A new breed of Internet startup, it was snapped up by Rupert Murdoch for $850m back in 2005. But now it seems that users have had enough of MySpace. Users fell by a whopping 49% in the last year.
Users leaving & so are the staff
Figures released by online traffic monitoring firm ComScore show that the MySpace total audience dropped from 6.5m in May 2009 to 3.3m in May 2010. This period has also seen the departure of high-profile staff including CEO Owen Van Natta.
Good for Musicians
Having launched as a place where anyone could have a free homepage, to which they could add content such as chat, images, text, MySpace was rapidly adopted by young people as a place to showcase their interests. Bands too were quick to set up MySpace pages, and more recently the brand has been trying to position itself as a music specialist: MySpace music launched in December of last year.
Another win for Facebook
So where are the users going? I’ll give you one guess… The UK has around 38m Internet users. 9 out of 10 of those use Social Media. Facebook of course tops the chart, with 30.4m users – 79% of the UK online population. It’s up 28% in the last year along.
Despite its media coverage, Twitter is used by just 4.3m, but the rate of growth is fast – up 69% in the last year.
Not only are more of us using social media, we’re spending more time on it too. In May 2009 we spent 4.6 hours per month, and that’s now up to 7.1 hours.
What about you?
Are you, or were you ever a MySpace fan? Have you moved on? As a website builder are you managing to get more users to your site by engaging people on Social Media? Leave us a comment below.