Category Archives: Social Media

Google Me – if you can’t beat ’em, join ’em.

Social Media

The biggest rumour circulating through social media and search engine circles is that Google are about to launch a fully fledged social network called ‘Google Me’

Nothing Official

Although there’s no official (or unofficial) news from Google HQ, several insiders have said that Google are planning a social networking service very similar to Facebook.

Former Facebook employee Adam D’Angelo, who now runs Q&A site Quora, posted a thread on his site that said Google Me was “a real project and not just rumour”.

He also added a question thread saying “They [Google] had assumed that Facebook’s growth would slow as it grew, and that Facebook wouldn’t be able to have too much leverage over them, but then it just didn’t stop, and now they are really scared.”

He added “They [Google] realized that Buzz wasn’t enough and that they need to build out a full, first-class social network. They are modeling it off of Facebook. Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.”

Not the first time

Google have of course tried to break into social networking before. First there was Orkut, which became popular but only in South America. And then last year we had Google Buzz, which had all sorts of privacy issues and has since been going nowhere fast.

Kevin Rose, Digg’s CEO tweeted on Monday “Ok, umm, huge rumour: Google to launch facebook competitor very soon ‘Google Me’, very reliable source.”

At some point since the tweet has been deleted.

Are you ready for yet another social networking site? Have Facebook got social networking all tied up? Should Google stick to search – what they know best? Leave us a comment below.

Published by:

WebEden Facebook Application now in Live Beta

Social Media Softwate Update

There is a palpable sense of excitment here in the WebEden office. Raybo, our residence technological wizard, has turned the WebEden Website Builder into a Facebook Application! This means that you can now sign up to WebEden – and build a website – from within Facebook!

We need your help!

This is where you come in. We’re live, in Beta, but to iron out the bugs we really need some live testing.

We’ve been through it until we can’t see the wood for the trees, so it would be great to get your feedback too. Please help us by signing up to the WebEden Facebook Application and let us know if it all works OK!

How do I test it?

There are three ways you can find the WebEden Facebook Application.

1. Go straight to the application, which is at http://apps.facebook.com/webeden/

2. Go to Facebook, and search in the top search box for ‘webeden’. Click on the application in the drop down choice:

3. From the WebEden Facebook Page (which you can find here) just click on the ‘Website Builder’ tab:

Try it, Test it

Please try out the application and let us know if you can build a website. Try sharing the application with your friends to see if that sharing function really works. And then leave us some comments so we know what we need to do to make it better!

You can leave a comment below this post, on the forum, on the WebEden Facebook Page.

Thanks – and good luck!

Published by:

Facebook Open Graph – are you For or Against?

Social Media

A couple of weeks ago we let you know about our new Facebook ‘like’ button on the WebEden homepage [link]. And thanks to some genius coding from in house pro Raybo, we’ve made it possible for all of you to add a Facebook ‘like’ button to your website too.

If you click the ‘like’ button, it adds a status update in Facebook that says that you like that page.

Socialising the Web

It’s called the Facebook ‘Open Graph’ program, and it is Facebook’s attempt to ‘socialise’ the web by publishing information about the websites and products that Facebook’s 500m users like to visit.

Promoting your Website

There’s a huge benefit if you’re a website builder. By letting your users ‘like’ your website, it is automatically promoted to all their friends. It also allows you to broadcast how popular you are to all visitors to your website, and give the impression that you are part of a larger community

Another significant upside for website builders is that you can also add a tracking code that lets you see how many people have viewed this status update –  a measure of how ‘viral’ your campaign is.

Taking over the Web?

It’s by no means all good news. Comment on ReadWriteWeb says that “Facebook’s ambition is to kill off its competition and use 500 million users to take over entire Web”.

By default all Facebook users and website builders are being used to distribute Facebook functionality across the Internet. In effect, this makes Facebook the default platform to express likes, dislikes and preferences. All that info will be tracked by Facebook, and then used by advertisers in order to reach users with targeted messages.

From Private to Public

So Facebook will have made the transition from a platform where you can privately share information, images and videos, to a place where your interests and online life can be bought, sold, and accessed by 3rd parties.

What do you think of the Facebook Open Graph? A good tool for website builders, or an erosion of your privacy? Leave us a comment below.

Published by:

We now like Social Networking more than we like Searching

Digital Marketing Social Media

Data from UK online monitoring firm Hitwise has revealed that for the first time we are visiting social networking websites more than search engines. In May 2010, visits to social networks made up 11.88% of the total, compared to 11.33% to search engines.

Here’s the graph, reproduced from Hitwise:

Of the social networking sites, Facebook makes up 55% of visits, the biggest by a long way.

YouTube takes up 2nd place, followed by Twitter in 3rd. Again, here’s the info direct from Hitwise:


Facebook still lags well behind Google as the most popular website. but whilst Google market share is broadly static, Facebook in on the rise.

Here’s another graph from Hitwise:

You know what I’m going to say don’t you?!

This highlights the increasing importance of using Social Networking websites to find new visitors for your site. Make sure you Integrate your website with Facebook and Twitter. Add a Twitter feed to your website. And of course you can now add a Facebook ‘like’ button to your website too.

Have you had good success reaching out to new visitors from social networks? Has this been on the rise? Leave us a comment below.

Published by:

Twitter is not going to allow third party advertising on their website

Social Media

Twitter has just announced that they will not allow third party advertising platforms to place adverts on their service.

Keeping out Clutter

This is probably because they shortly plan to roll out their ‘Promoted Tweet Program’, which allows you to pay to promote your Tweets to more users. No doubt they do not wish to clutter the service with lots of competing adverts from alternative providers, which may put users off the service.

Twitter also plan to launch ‘commercial accounts‘ for businesses. Since they have yet to make any mone, there’s a lot resting on both of these programs.

Twitter is usually open to 3rd parties

Twitter have always been very open about third party services and websites accessing their service. They have an open API which allows programmers to access data and stream data live from Twitter. This is how it’s possible to place your Twitter feed on your WebEden website. It also makes possible all the third party client platforms such as Tweetdeck and Seesmic.

It has also made it possible for Twitter results to appear on both Google and Bing.

In a ponderous post on the official Twitter blog, founder Biz Stone defended his position by saying that he was looking to ‘ensure the long-term health and value of the user experience’ by ‘fostering user delight and satisfaction’

Woah.

Promoted Tweets themselves will exist ‘primarily in search and then in the timeline’, but won’t bombard users. Twitter are keen that “Promoted Tweets are only shown when they make sense for users and enhance the user experience”.

Giving your Website a Personality

Twitter can be an important way for you to give your website some personality, and for you to maintain a relationship with your website visitors even when they’re not on your website. Promoted Tweets look like being a good opporunty to grab more potential visitors.

Once live we’ll be sure to be writing about Promoted Tweets – and showing you how to use it – here on the WebEden blog.

Published by:

Are you Ridnick that you don’t know your ROFLOLs from your MWI?

Social Media

We bang on a-plenty here on the WebEden blog about the importance of using social networks to market your website.

Whether its integrating your website with Facebook and Twitter, sending updates to Facebook and Twitter, or developing a social networking policy, it’s clear that social media has a lot to offer website owners.

But according to new research, if you’re trying to market to younger people your success might well be down to your use of language rather than any of the techniques we’ve mentioned.

A New Language for Social Networking

And that’s all because teens have developed a new social-network language that they’re using to communicate on the Facebook, Bebo and Twitter. It’s all about trying to prevent adults from finding out what they’re up to.

Popular codes include ‘Getting MWI’ – or Mad With It – which means drunk; or ‘Ridnick’ which is derived from ‘Redneck’, and means embarrassed. Those who are in a relationship refer to themselves as ‘Ownageeee’.

Keeping it Exclusive

Psychology PhD student Lisa Whittaker of the University of Stirling – who is carrying out the research – said that youngsters ‘use the opportunity provided by their personal social-networking pages to develop a ‘cool’ language that is specific to their age group and unlikely to be used by adults”.

Losing traditional language skills

The age old worry is that these language skills develop at the expense of traditional ones, something that Lisa rejects. “I think it is too easy to assume that these young people are illiterate. I think young people are responding to the technological age they are living in and becoming very creative in their use of language,” she added.

So it might be time to ‘cool up’ your use language of social networks, in order to ‘convert’ a few youngsters into customers.

Why do I feel like my use of ‘cool up’ automatically makes it, well, not cool?

If you’ve any experience of using your social networks to reach new customers, leave us a comment below.

Published by:

How to add a Facebook ‘Like’ button to your Website

Social Media

You may have read about Facebook’s ‘Open Graph‘. This is Facebook’s attempt to takeover the web / make the web more social (delete as appropriate).

Put simply, the Facebook ‘Open Graph’ gives website owners the opportunity to add a Facebook ‘like’ button to their website. Here at WebEden.co.uk we added one last week to the bottom of our website builder homepage. It looks like this:

If you click on a the Facebook ‘like’ button, it automatically adds a status update for you in Facebook which tells your friends that you like WebEden.co.uk. Try clicking it to see what happens (not this one, the one on the homepage).

This is a great way to use Facebook to spread the word about your website, by getting your website visitors to promote your site to their friends and contacts.

You Can Do it Too

And the good thing is, that our HTML Guru Raybo has come up with some code for you to do this too.

If you want to add a ‘like’ button to your WebEden website, just follow these easy steps:

1. Insert an HTML Snippet

2. Paste in the Facebook Javascript SDK

3. Paste in the code of the ‘like’ button

The whole bit of code should looke like this:

<div id="fb-root"></div>
<script>
window.fbAsyncInit = function() {
FB.init({appId: 'your app id', status: true, cookie: true,
xfbml: true});
};
(function() {
var e = document.createElement('script'); e.async = true;
e.src = document.location.protocol +
'//connect.facebook.net/en_US/all.js';
document.getElementById('fb-root').appendChild(e);
}());
</script>

<fb:like href="http://www.webeden.co.uk/" layout="standard" show_faces="true" width="450" action="like" font="verdana" colorscheme="light" />

Where it states http://www.webeden.co.uk you will need to change it to your website address.

Hey Presto. That should work!

Try adding a Facebook ‘like’ button to your Website, and let us know how you get on.

Published by:

Search the Twitter Archive

Digital Marketing Social Media

Google have created an archive of Tweets that you can search through. The archive shows what people were saying on a topic at a point in history, and the volume of comments too.

Google say they have created this archive as they say it provides great insight into events as they happened, and how people reacted to them.

To find the new tool, choose ‘updates’ from the left hand menu of the new look Google results page. At the top of the page is a chart which looks like this:

You can click on a point in the timeline and check out the Tweets that were being published.

The screengrab example above looks at the pattern of ‘golden gate park’ tweets. There’s a daily spike in mentions each afternoon, probably because people are more likely to be in the park. There’s a big peak on the 27th March, which is explained by the very sunny weather in San Francisco that day – more people were talking about going to the park.

You can replay any type of Tweets – try taking a look at some that are relevant and local to you. What did you find? Leave us a comment below.

Published by:

How many searches per month are carried out on Twitter?

Social Media

There’s a story over on Search Engine Land that discusses the number of searches carried out on Twitter every month. This is following the redesign on the Twitter homepage to make the service more search focused.

At the Twitter Chirp conference Co founder Ev Williams said that the service is handling a massive 19 billion searches per month. That, incredibly, is more than Bing and Yahoo combined. And that’s from a service that is in reality just 3 years old.

Here’s the official monthly search figures of all the top players, according to comScore:

Google: 88 billion per month
Twitter: 19 billion per month
Yahoo: 9.4 billion per month
Bing: 4.1 billion per month

Google numbers are for more than just the search engine, and include those for images, maps and –crucially – YouTube). As you can see, Twitter is now in position 2.

However, there are a few holes in Twitter figures. For a starter they’re self reporting. Secondly, those searches are often made by third party applications such as desktop clients tweetdeck and Seesmic.

And thirdly – and most significantly – many are ‘standing queries’ that are being carried out on a users behalf. For example, one of my columns in Tweetdeck is a search for ‘webeden’, so I can have a look to see if anyone is mentioning us. I’m not making that search every day, but did it once when I set up Tweetdeck. But now Tweetdeck is carrying out that search on my behalf every 150 seconds throughout the day.

Last but not least, many users choose to display their Twitter profile or a keyword search on their websites. (If you want to do this watch our tutorial on how to put your Twitter profile on your website). In these cases it’s the actual websites that are making constant, standing searches on Twitter.

So the figure of 19bn might be not quite what we’d understand as 19bn if it was searches being carried out on one of the traditional search engines. They aren’t all individual varied searches for information, products or services.

As for the actual Twitter Search page, it contributes just ‘ a few million’ searches per months. Here’s our in depth guide on how to search on Twitter.

Do you find Twitter search useful? Were you even aware it existed? Leave us a comment below.

Published by:

Facebook – Whose idea was it?

Social Media

We’ve recently covered lots of stories about just how big Facebook has become. The world’s most popular social networking service now has over 400m users and is now the world’s most visited website.

Facebook is headed by 27 year old Mark Zuckerberg, who claimed to have come up with the idea whilst studying at Harvard.


But that’s not the view of two of his erstwhile study-mates who reckon that it was their idea first. Facebook must have been spooked by what Cameron and Tyler Winkelvoss were saying, since they paid them an estimated to $65m to consider ‘the matter concluded’.

ConnectU

The Winkelvoss brothers say that Facebook is basically a copy of their startup ‘ConnectU’. And now they’ve just said that despite the pay off they’re going to continue to pursue a legal battle against Facebook.

Both brothers rowed in the Boat race for Oxford, and say that “It’s our duty to stand for principles. We’re willing to wait around and make sure that’s what right has been made right.”

All 3 started ConnectU back in 2003, but Zuckerberg then moved to launch a similar site called ‘thefacebook.com’ which became hugely popular across the Harvard campus.

The rest, as they say, is history.

Facebook for its part told the BBC: “The settlement has been enforced by the courts and attempts to delay that decision have been denied twice.

“We hope that discussion of spurious and false allegations and other matters that were concluded years ago are not distracting anyone from their preparations for the race. We consider the matter concluded.”

Back in 1998 I myself thought up a ‘look for’ mechanism whereby I could organise the world’s online information. I came up with the name Goggle. I might take that idea up again some day…

Published by: