Webeden Blog Social Media Twitter 101: How to use Twitter to market your Business

Twitter 101: How to use Twitter to market your Business

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Social Media

Many has been the time on here where we’ve wondered: ‘what is the point of Twitter?’ Twitter usage has exploded, but for every person who tries it out, it seems like 10 more say ‘I don’t really get it’.

More recently we’ve revealed some tools that help you get more out of Twitter to market your website. These include alerts for specific keywords, and automated following tools. But the truth of the matter is that it’s all a bit vague, and we’re all still finding our way.

And that’s probably why Twitter themselves have come up with ‘Twitter 101’, a step by step beginners guide that shows companies how to use Twitter to generate new business and look after existing customers.

It’s all broken down into 6 sections, starting with the basics such as “What is Twitter?” and “Learn the Lingo”.

There are also lots of case studies that show how companies have managed to fit Twitter into their established marketing channels. Examples include Tasti D Lite, NakedPizza, Pepsi, American Apparel and Dell. Dell of course recently claimed to have generated millions of pounds worth of sales from Twitter, although we previously questioned whether that can be truly measurable.

Twitter has seen the potential that its micro-blogging service has for businesses, and no doubt wants to foster and enhance adoption rates.

On Twitter 101 it says: “The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business.

“Beyond transactions, Twitter gives your constituents direct access to employees and a way to contribute to your company — as marketers say, it shrinks the emotional distance between your company and your customers.

“Plus, the platform lends itself to integration with your existing communication channels and strategies. In combination, those factors can make Twitter a critical piece of your company’s bigger digital footprint.”

At the moment Twitter has said it has no plans to charge for the service. But it’s got to start making money at some point – so this may well be an area that they monetize in future.

If you don’t yet see what the point of Twitter is, then have a look at Twitter 101 to see if that helps you out. Has anyone had any Twitter success (or failure)? Want to follow WebEden on Twitter? Leave us a comment below.

  • http://www.alisoncross.webeden.co.uk Alison Cross

    Ah well, that means I can stop writing now *grin*


  • admin

    No way – this is just the warm up. Next: an Expert!


  • http://www.stayattherock.com Chris Lathan

    Is it me?

    How do I put my business on twitter
    when you register do you put as your name the company name then in the your profile bit talk about your company
    how do you do it? 101 doesn’t seem to cover this is it too obvious?

    Thanks Chris

  • admin

    Hi Chris,

    When you register you’re best off using your company name / website name as the Name and the Username (the bit that goes after twitter.com/).

    That way your Twitter account is clearly recognisable as yours.

    You could either choose ‘Stayattherock’ or ‘TheRockBandB’. Either would work.

    In the 1 line bio, describe (in 160 characters) what you website / service is all about. Something like:

    The Rock B&B is a stylish family run Bed and Breakfast near Coleford  Gloucestershire in The Forest of Dean.

    Hope that helps!