Many has been the time on here where we’ve wondered: ‘what is the point of Twitter?’ Twitter usage has exploded, but for every person who tries it out, it seems like 10 more say ‘I don’t really get it’.
More recently we’ve revealed some tools that help you get more out of Twitter to market your website. These include alerts for specific keywords, and automated following tools. But the truth of the matter is that it’s all a bit vague, and we’re all still finding our way.
And that’s probably why Twitter themselves have come up with ‘Twitter 101’, a step by step beginners guide that shows companies how to use Twitter to generate new business and look after existing customers.
It’s all broken down into 6 sections, starting with the basics such as “What is Twitter?” and “Learn the Lingo”.
There are also lots of case studies that show how companies have managed to fit Twitter into their established marketing channels. Examples include Tasti D Lite, NakedPizza, Pepsi, American Apparel and Dell. Dell of course recently claimed to have generated millions of pounds worth of sales from Twitter, although we previously questioned whether that can be truly measurable.
Twitter has seen the potential that its micro-blogging service has for businesses, and no doubt wants to foster and enhance adoption rates.
On Twitter 101 it says: “The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business.
“Beyond transactions, Twitter gives your constituents direct access to employees and a way to contribute to your company — as marketers say, it shrinks the emotional distance between your company and your customers.
“Plus, the platform lends itself to integration with your existing communication channels and strategies. In combination, those factors can make Twitter a critical piece of your company’s bigger digital footprint.”
At the moment Twitter has said it has no plans to charge for the service. But it’s got to start making money at some point – so this may well be an area that they monetize in future.
If you don’t yet see what the point of Twitter is, then have a look at Twitter 101 to see if that helps you out. Has anyone had any Twitter success (or failure)? Want to follow WebEden on Twitter? Leave us a comment below.