It seems like every week we rack up another success story on Google’s road to riches. But for the first time I can remember, this is one that goes against that trend.
Wait for it: Google’s share of the UK search market actually DROPPED in February! According to stats from the AT Internet Institute, Google dropped by 1.6%, losing ground to both Bing and Yahoo.
I’m not saying they’re in trouble: Google market share is still at 89.2%. No reason to panic. Yahoo gained 0.6% giving them a 4.1% share. Bing added 0.7% which places it at3.8%. These figures were of course collected before Bing kicked off its huge Advertising campaign.
Google is much more favoured by Brits than Americans: US market share for the search giant stands at around 65%. Europeans love Google too: in France it has 89% market share, and in Germany it stands at 94%, and in Spain its 93%.
Last year we announced that Yahoo and Microsoft would be merging their search engines. In the last couple of weeks, US regulators have finally given that deal the go ahead. The new search offering which will all be powered by Bing means that when it comes to search engines its now just a two horse race.
If you’re not sure which search engine you prefer, try testing all three alongside, and stripped of branding, to see which one gets on best in the blind search test.