According to research conducted by the University of Scranton, only a mere 8% of people achieve their New Year’s resolutions. We want you to be part of those 8% and since we are approaching the end of January, it’s time for a friendly reminder about those website goals you made a few weeks ago. (If you haven’t made website resolutions for the coming year, catch up on our post from earlier this month which outlines five New Year’s resolutions for your website here). Here are a few simple tips to help you achieve your goals this year:
Set mini goals
Having a big New Year’s resolution like refreshing your images is great and will make a noticeable difference to your website. However, big projects can be overwhelming and difficult to start. It is therefore helpful to think about your overarching goal and break it down into smaller, more attainable steps that you can complete one at a time. In this case, start with updating your website pictures one product category at a time, then move to staff pictures, and finish with social media, for example. Checking off mini goals as you complete them will leave you feeling accomplished and motivated, thereby increasing the likelihood of achieving your resolution.
Make a plan
Creating a plan is the second step to achieving your New Year’s resolution. If you find yourself having not having started your goals yet, look at your calendar and make a point of scheduling time in to work on your New Year’s resolution. So if your goal was to invest more time in managing and improving your social media marketing, break it into smaller, more accessible goals first. Then, set aside a few hours a week to work on attaining these goals and write them in your calendar. A detailed blue print makes it easier to achieve your goals.
Sometimes your goal will take you out of your comfort zone if you aren’t as knowledgeable as you would like to be on the topic. Solve this problem by investing some time into researching relevant information online. This will give you the necessary knowledge to get started with your resolution and gets you one step close to achieving your goals. If your goal was to up your technical game by integrating Google Analytics into your website, for example, find videos, webinars, white papers, or blogs that provide you with the necessary information to take the first few steps to tracking your visitors’ movements through your site.
Talking to people about your plans holds you accountable for your resolution. The people you tell don’t necessarily have to be business or technical-minded to support you. Tell your friends or family about your plans and talk in detail about why you’ve chosen the resolutions you have. Not only will this remind you why these specific goals help your business or website, but it might motivate them as well. Furthermore, if they’ve made any, they can share their resolutions with you and you can hold each other accountable by checking in and reminding each other about your mini goals and progress made.
Anticipate and plan ahead for any difficulties you might encounter in pursuing your resolution so that these doesn’t derail or demotivate you. If you know that the first two weeks in February are very hectic for your business, for example, you can schedule additional time for your resolution leading up to and after your busy period. Setbacks are inevitable so anticipate them and deal with them constructively. And if you’ve slipped unexpectedly, begin work on your resolution again immediately, no “I’ll start again next week” or “I’ll just finish my other projects first.” Stay committed to your overarching goal and see it through to completion.
If you are finding it particularly difficult to stay on track, reward yourself for achieiving the mini goals you have set. However, rewards should be for your business or website, not just you. So if you plan to de-clutter your website and you’ve completed the 3 most important pages, treat yourself to new business cards or hire a professional photographer to get higher quality pictures for your website, for example.