Once you have designed and created your website, you still need to consider how you plan to attract traffic to your website. Having a website won’t do you much good if no one knows about it and if people can’t find your website while searching online. Promoting and marketing your website and creating a web presence are important factors to take into consideration in order to create a successful website. Below we will take a look at 4 tips that can help you to increase the amount of traffic to your website:
SEO stands for Search Engine Optimization and is a fantastic way to increase the amount of traffic to your website. It can also help you to reach people who you otherwise would not be able to reach, as people from all around the world will be using search engines to search for products, ideas or services that relate to the content on your website. Using SEO content ensures that your website makes an appearance on search engines whenever someone searches for anything related.
Create a Web Presence on Social Media:
Creating a web presence on social media platforms such as Facebook, Instagram or Pinterest is a great way to advertise your website and reach a wide audience of people. Social media platforms are the ‘go-to’ for online marketing because of the huge amount of people who use these platforms. You can also use your websites social media pages to make posts, updates and share interesting facts about your website, and this will also increase the traffic flow to your website.
Optimize Your Website for Mobile Devices:
The rise in tablets and smartphones has resulted in many people using their mobile devices, iPads or tablets to browse the Internet. Many people who do not own a computer only use their mobile devices for Internet browsing. The unfortunate truth is that if your website is not optimized for mobile devices, many people will choose to exit your website upon first glance if they are unable to comfortably scroll through. Websites that are not optimized for mobile devices cause the user to manually zoom in and out of each page and makes the content very difficult to read and browse through.
Stay Up to Date:
Something that very easily drives people away from a website is a website that looks untidy or like it hasn’t been updated for a while. It is very important that you keep your website fresh and up to date, and it is also important that you respond to any comments or questions posted on your website. Failing to do so may place people under the impression that your website is not active.