Tag Archives: google local

Digital Marketing

How to refine your Google searches by location

Last year we introduced the Google ‘search options’ panel. You can find the search panel from the link ‘more options’ that appears above the Search Engine Results Pages (SERPs)

The search options panel lets you search more specifically to find the information that you’re looking for, including:

*pages that you’ve visited before
*results just from shopping or reviews websites, or blogs
*new web pages found in the last minute, hour, day or week

Google have now updated the search options panel so that you can use it to find websites in a specific location. Searching by place or location has evolved to become a key way in which we seek information. For example, if you want to eat in a new restaurant, you don’t just search for ‘Italian Restaurant’ but are more likely to look for ‘Italian Restaurant in Solihull’ (only if you live in Solihull of course!)

The new ‘nearby’ tool lets you search all locations at and around a specific area. This saves you having to list all of the specific locations you actually need. For example, if you want to search for a bicycle repair shop in central london, you might search for ‘bicycle repairs’ and then any of ‘west end’, ‘W1’, ‘Mayfair’ and so on.

This is what it looks like:

You can specify results near where you are, or near a place name.

It only works for searches on Google.com, and currently just for locations in the US :-(. Why do we get stuff after they do?!

Here’s a few examples – check them out.

[things to do on st. patrick’s day] – In the Minneapolis region
[food blogs] – Near you
[farmers market] – Near the city of Ithaca
[dmv] – In the same state as Tucson

Like the new locations options? Did it work for you? Leave us a comment below.

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How to

How to find out who is looking at your Google Local Business Listing

A few weeks ago we blogged about how to put your business on the map with a Google Local Business listing. This is a great way to make sure that you appear when people search for your sort of business or service in Google local or Google Maps.

Google has just enhanced the local business listings so that you can now get great statistics about how many people view your listing, and how they found it.

To recap, once you’ve signed up to Google local business listings, this is what your listing looks like:

People can find these listings by doing a search on Google.co.uk or in Google Maps. Once they find your listing they can click on it to see your details, reach customer reviews, and get discount coupons . They can also get directions to your location.

All good so far.

But what would be really useful for you is to know how the people looking at your listing found it. Did they search for ‘taxi in edinburgh’ or ‘i want to go to the airport’ to find your taxi company listing? And if you do some advertising in the local paper, do you find more people searching for and finding your listing?

If you knew the answer to these and other similar questions, you’d be able to make better decisions about how to send more traffic to your listing, and what sort of information to include on it. And that, ultimately will lead to more customers.

Well now you can do just that thanks to a new feature that Google have launched in the local business center. They’re calling it a ‘dashboard’.

All you need to do is claim your listing and go through the verification process.

This is the kind of information that the dashboard will give you:

•    Impressions: The number of times your business listing appeared in the SERPs on  Google.co.uk or Google Maps search in a given period.
•    Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.
•    Top search queries: Which queries led customers to the business listing. Was it ‘taxi in edinburgh’ or ‘fastest way to the airport’?

You also get access to a load of lists, maps and graphs which displays your data. Here’s what it looks like:

All the stats will get updated every day.

Those of you who are familiar with Google Analytics will recognise these graphs – they’re very similar. If you don’t know about Google Analytics, its a free tool from Google that lets you see exactly where your website visitors are coming from them and what they’re looking at on your website. Here’s a video tutorial on how to set up Google analytics for your WebEden website.

To find out more about accessing using the dashboard, take a look at the video below and then visit Google’s Lat Long Blog for a more in-depth overview.

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Digital Marketing

Putting your Business on the Map

Do you run a business, or are you building a website for your business or someone else’s? You may or may not know, but thanks to Google Maps and some information lifted from the Yellow pages, there is already information about you that is appearing in the Google search results.

You may yourself have seen this. When you search for a particular sort of business in a specific place, you are often presented with a map along with a list of providers who fit the bill.

Here’s an example:

These maps really grab the attention of anyone presented with them. To start with, because they are a visual representation they stand out from all the other text on the page. Second, since they provide specific map based information to someone who has searched for a specific business type in a local area, they are likely to be extremely relevant to the searcher’s query.

These listings are compiled from a database called ‘Google local’, or ‘Google Business Center’. Since people are finding information about your business in this way, it makes sense to take control of those listings, and to expand or improve them.

Here’s a link to the Local Business Center.

The first thing to do is make sure the information is factually correct and up to date. However, you can provide additional incentives for people to both look at your listing, and then follow that up by looking at your website or visiting your physical shop.

These extra incentives might include photos of your business or a relevant topic, your business hours, and coupons or money off vouchers.

Google have put together a video that shows you the sign up process, and the benefits of the local business center.

Check it out and then start editing (or creating) your listing!

Let us know how you get on by leaving a comment below.

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