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SEO: A Worthwhile Venture or an Outdated Approach?

There was a massive boom when the concept of SEO, or Search Engine Optimization, hit the scene a few years back. There was a lot of talk and emphasis placed on the benefit and importance of incorporating SEO content into websites, and many people immediately jumped on board in order to get their websites filled with SEO content. As time has gone on and many people have educated themselves with regards to the benefits of having SEO content on their websites, the SEO craze has seemed to disappear. Many people now feel that SEO is an unnecessary and outdated approach to take and feel that it may not be worth the energy and the work.

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Optimizing your website for search engines such as Google is still very much a worthwhile venture and if done correctly, it can be a huge benefit to your website. Unless you are providing a highly specialised or unique service which does not have many competing websites; chances are your website will not be mentioned at the top of a search engine result list. In fact, your website may only appear somewhere very far down the list of results, and many people do not even make it that far when searching for something online. People will most often select one of the first websites to appear, or they will select a link that appears on the first page of search results. If your website is not search engine optimized, it will be nearly impossible for people to find your website while searching online for similar products or services.

As individuals or businesses, we can only reach a certain amount of people through our means of marketing and advertising. When our website appears as part of a search engine result, we have the opportunity to attract new clients and customers who we otherwise would not have been able to reach. SEO opens us up to an entirely new network of people and potential business.

The one thing to keep in mind about SEO content is that it continuously needs to be updated. You will always have competitors and new websites who are also using SEO and who may begin to appear above your website, causing your website to move further down the list. It is important to keep updating your SEO content so that you can adjust it where necessary and keep your website appearing on search engines.

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Is this the Idea that makes Twitter worthwhile for Business?

We’ve written quite a lot on this blog about Twitter: what is it, how do I use it, and what, frankly, is the point? Well a business practice is emerging that might finally be able to answer that last one – what’s the point – and make Twitter a good place to do business.

The potential to use Twitter for business all lies in its ‘real time search engine’. Whilst you can search on Google for all information added to the web on a particular topic, ‘Twitter search’ allows you to search for what people are saying right now.

And that becomes quite interesting if people are either talking about your product or service, or asking a question that you can answer by pointing them towards your website.

For example, if you run a B&B in the West Country (yes, I’m back to that example!), then you could try looking out for any searches to do with ‘B&B west country’ or similar. When someone asks for a recommendation, then get in there and point them towards your site. Something like ‘have you had a look at Dave’s B&B in Somerset?’. This might get some direct sales, but is also an opportunity to promote your website to their followers.

You can have a look at Twitter search here.

But who has really got the time to be searching on Twitter, spending time waiting for potential customers to ask a relevant question? The good news is that there are a couple of services that will do this for you. These services send you an email alert for specific twitter searches. One of the better known of these is called tweetbeep.com, but we’ve also come across twollow.com too.

Here’s the personal bit. Since receiving this recommendation we’ve been trying it out. Whenever anyone mentions that they want some help building a website, then we ask them if they have had a go at webeden.co.uk. The upside is that we’ve generated a few sales through this. The downside is that you really feel like you’re intruding in other people’s conversation, and trying to sell them something. It’s something equivalent to listening to a conversation in the pub, and then interrupting to sell them a packet of peanuts.

If people are genuinely looking for help, then that’s fine. But how many of those ‘need help’ Tweets are a just rhetorical?

Is this the idea that makes Twitter work for business? Are you using Twitter to promote your website? Want to follow WebEden on Twitter? Leave us a comment below.

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