Tag Archives: myspace

Social Media

MySpace users move on

It was the original Social Network, one that many believe spawned the genre. A new breed of Internet startup, it was snapped up by Rupert Murdoch for $850m back in 2005. But now it seems that users have had enough of MySpace. Users fell by a whopping 49% in the last year.

Users leaving & so are the staff

Figures released by online traffic monitoring firm ComScore show that the MySpace total audience dropped from 6.5m in May 2009 to 3.3m in May 2010. This period has also seen the departure of high-profile staff including CEO Owen Van Natta.

Good for Musicians

Having launched as a place where anyone could have a free homepage, to which they could add content such as chat, images, text, MySpace was rapidly adopted by young people as a place to showcase their interests. Bands too were quick to set up MySpace pages, and more recently the brand has been trying to position itself as a music specialist: MySpace music launched in December of last year.

Another win for Facebook

So where are the users going? I’ll give you one guess… The UK has around 38m Internet users. 9 out of 10 of those use Social Media. Facebook of course tops the chart, with 30.4m users – 79% of the UK online population. It’s up 28% in the last year along.

And Twitter?

Despite its media coverage, Twitter is used by just 4.3m, but the rate of growth is fast –  up 69% in the last year.

Not only are more of us using social media, we’re spending more time on it too. In May 2009 we spent 4.6 hours per month, and that’s now up to 7.1 hours.

What about you?

Are you, or were you ever a MySpace fan? Have you moved on? As a website builder are you managing to get more users to your site by engaging people on Social Media? Leave us a comment below.

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Social Media

In your face MySpace: Twitter overtakes former market leader

For the first time ever, more people in the UK are visiting Twitter than MySpace. According to Hitwise, this milestone was reached in the last week of August. This is the first of the major social networking scalps that Twitter has claimed.

Of the complete list of most visited websites by UK users, that means that Twitter now ranks 27th, one place ahead of MySpace.

For the social networking category, Twitter still has a long way to go. In the UK it lags behind Facebook, YouTube and Bebo. But with such a phenomenal growth rate, Twitter will shortly overhaul Bebo and must sure have YouTube in its sights. We all know what ambitious plans Twitter has.

Of course, these figures may mask a much larger userbase, since many people access Twitter through applications such as Tweetdeck, and through their mobile phones. And since Twitter has an open API, many choose to update it through other websites such as Facebook. As you know, its possible to send updates to Twitter from your WebEden website.

Whilst Twitter can do no wrong, it’s a different story over at MySpace, whose popularity is in sharp decline. If ambition counts for anything, it is MySpace who are cutting jobs at the moment.

Have you tried – and then gone off – MySpace? Which other social networks do you use? Time to face the inevitable and sign up to Twitter? Leave us a comment below.

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Social Media

Older people take to Social Networking

Here’s a story that might surprise the marketing people: despite social networking sites such as Facebook, Myspace and Twitter being aimed at ‘young things’, a recent study has shown that it is the older generation who are adopting social media at the fastest rate.

Research from online measurement company comScore has shown that people over 55 are more likely to spend their time on Facebook than visit a travel, business or technology website.

In May, almost 70% of those over 55 visited Facebook, Myspace or Twitter.

That being said, these figures still lag behind a younger demographic: 89% of 25 to 34 year olds spending time catching up with friends on social networking websites.

Social Networking for older people is more than just a passing fad, or a quick glance: the average 55 and over spends 3.7 hours per month on Facebook.

Mike Read, MD of comScore Europe said:  “There continues to be a misconception that social networking is the preserve of the young. While those under 35 years old are certainly the more prevalent users, there is both a sizeable and heavily engaged audience of those 35 and older as well”.

What does this mean if you’re building a website that targets this demographic? Well to start with, you might want to consider advertising on Facebook. Facebook has a self serve advertising program that allows you to reach people based on not just their age, but their gender and interest group too.

Mike Read confirms the idea: “Advertising on social networking sites has a better chance of reaching these older demographics than site categories such as business and finance, which is a critical insight that might be lost for those trying to optimise their campaign against target audience segments.”

We’ll be showing you how to advertise on Facebook in an upcoming tutorial.

The second is that this should encourage you to get to grips with the new social networking tools available within WebEden. We’ve made it really easy for you to reach out and market to people in your social networks; invite them to become members of your site; and update Facebook from your WebEden website.

Even if you thought you are targeting people ‘who wouldn’t be into that social networking thing’, this research indicates you might be wrong.

Is social networking trans-generational?  Are you using your social networks to create interest in your website? Leave us a comment below.

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Social Media

Social Media – Does anyone know what the point is?

We’ve talked about Twitter, Facebook, and other social media quite a bit on this blog. Lots of the issues raised have been about whether or not it is possible to use social media websites to promote your own website.

But if you’re not entirely sure about how to launch your social media campaign, then you’re not alone. Research by McCann Erickson Bristol published this week indicates that two-thirds of marketers don’t have a clue where to start. The research says that marketers recognise social media websites to be more than just a fad, but just don’t know how to best make use of them to promote their own website.

Around 50% of marketers surveyed said that social networking sites – like Twitter and Facebook – were blocked by their IT departments. It’s a bit difficult to market your product using Twitter if your company doesn’t let you use it!

Just over half were using social media ‘profile raising’, 48% for networking and 30% for advertising.

Here’s a table that shows it all:

The advertising agency running the survey was quick to say that brands needed to use social media: “Word of mouth is now more powerful than ever – opinions can be shared with a global audience at the click of a button.” And how best to make use of social media? Presumably the agency think that one way around this is to pay them a large amount of money…

But all cynicism aside, how exactly are you supposed to make use of social media? We’ve covered one possible way to use Twitter. But how about Facebook, Myspace, Bebo and all the others?

If you’ve got a good idea you can share, or have an opinion, leave a comment below.

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Digital Marketing

It was the Internet wot won it

IIt all seems like a long time ago now, but the 2008 US election is still being trawled over in the blogosphere. What’s emerging is that many claim the 2008 US election was won – and lost – on the Internet. But what exactly does that mean?

Of course the Sun Newspaper famously claimed it was them that secured victory for John Major back in 1992, against Neil Kinnock, by running a sustained campaign of pro conservative party political stories.

So if it was the Internet that won it this time around, let’s look at exactly why that claim is now being made.

To start with, there’s the fact that this was the first US election when social media websites such as YouTube, Facebook and Myspace even existed. YouTube was only founded in 2005, and both MySpace and Facebook had but a tiny proportion of eyeballs that they now attract.

Social media websites are of course some of the most popular destinations on the web. Whilst people used to just search for information or products and them buy them, now they’re interacting, conversing and opinion forming using social media. For the first time, people are ‘giving’ a bit of themselves to the web.

For example, lots of voters used Facebook, Myspace etc, to show off their participation in voting, by taking pictures of themselves at the booths.

They also sent each other ‘vote Obama’ and ‘vote McCain’ buttons, and wrote about each on their own pages. Of course where their ‘friends’ had written about their favourite candidate they wrote comments and opinions in response.

More active members posted comments onto other sites, such as blogs and forums. And of course there’s Twitter: literally hundreds ‘Tweeted’ about the election and their candidate.

Barack Obama even launched his own micro-social network called MyarackObama.com.

Chris Kelly of Facebook said that this sort of activity boosted voter turnout. By 10pm there were 4.9m Facebook users who had said they had voted.

So was it the Internet wot won it? There’s so many hundreds of factors that make up a person’s mind, and there’s no doubt that like never before the Internet played a role. Its probably just a taster of things to come for the UK.

One things is for sure: as someone who knows how to make a website, you may have great influence over the outcome of future elections.

So Brown, Cameron, are you going to use the Web for UK 2010? To borrow from another well know ‘Twitterer’, ‘Yes you can.’.

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There’s billions of us out there

According to the latest research from ComScore, there are now more than a billion people on the Internet. The magic 1,000,000,000 figure was passed back in December.

In fact the actual number is supposed to be much larger than that, due to the way ComScore record their figures.

So where is everyone logging on from? Well the stats say that the Asia Pacific region boasts the most people online. And China tops the country league, eclipsing the US for the first time.

And as for the highest traffic sites, Google is king, with an incredible 778 million unique visitors. My sums show thats nearly four out of every five of us are using Google every month. What’s interesting is that websites are often well known within a country, but cross over the border and no-one uses them. Google have broken through country borders and been adopted almost everywhere.

Social Networking sites are also marching onwards – Facebook had 222 million visitors in December, up 127% on the previous year. They’re now towering over rival MySpace, who had just 125 million visitors. Why am I saying ‘just’ here? What I would do for that traffic!

Why is all this stuff relevant to us? Well as Website builders its really important to know that our audience is rapidly growing. It underlines the Internet as the most important way to reach people. And its cost effective too, especially with Webeden – which is good considering these credit-less times.

You’ve probably found the stat counter on your Sitemaker control panel. Have you used it yet? Leave us a comment and let us know how many visitors you’re getting.

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