Tag Archives: PPC

Digital Marketing

Google launches AdWords Website for Small Business

Do you use Google AdWords or Pay Per Click advertising to drive visitors to your website? The good news is that Google have launched a website to help you get more from AdWords.

The AdWords Small Business Center is a central learning hub that details AdWords best practice and gives you top tips to get a successful AdWords account.

It helps all-comers

It doesn’t matter whether you’re just starting out or an ad advanced user, there are insightful topics to help everyone get more from AdWords. These include strategies, writing compelling ads, and ways in which you can improve your website.

Keep up-to-date

The well-known ‘Inside AdWords’ blog is also streamed on the site, allowing you to read about new products, the latest trends, and how to take advantage to help your business.

Talk about it

Thanksto the recently launched AdWords Small Business Corner, you can also discuss ideas and advice with other SMEs. You can help others out, or find out what worked for their business.

We do that too

You may have noticed that WebEden recently launched a low cost AdWords PPC Service. Our team of AdWords pros are helping hundreds of SMEs to drive new visitors to their website. So if you want to use PPC to boost your traffic, but haven’t got the time to engage on the forum, take a look at our packages and then give us a call.

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Digital Marketing

What is worth more: a click from the left or right side of Google?

We talk lots on this blog about search engines. As a website builder, search engines will probably be the single biggest source of traffic to your website.

Search engines can deliver traffic to your site from two separate sections of the results page.

Here’s an image that shows the sections I mean.

The lower left hand side (highlighted in green) is called the ‘organic’ or ‘natural’ listings. To boost your site higher up this section of the page you need to carry out Search Engine Optimisation. Take a look at our SEO Guide on how to do that.

The upper and right hand side (highlighted in red) is called the ‘sponsored or ‘paid-for’ or ‘AdWords’ listings, To boost your site higher up the top and right hand side of the page, you need to carry out Search Engine Marketing or Pay Per Click (PPC). We’re shortly going to be launching a full guide to PPC, and offering our own PPC help service.

The big question for every website owner is: Is a visitor from the organic or paid listings worth more?

The only real answer for your website can be found by analysing your Google Analytics data, and working out which visitors led to sales. Here’s a video tutorial on how to set up Google Analytics.

But from a ‘top down’ perspective, Google themselves have recently released an economic study suggesting that clicks on the sponsored listings are worth more than those on the organic listings. In fact, Google say that clicks from the natural listings are worth just 70% of those from the sponsored listings.

Google don’t give any background on why they have made this assumption. So here are a few thoughts of our own:

1.The Ads are more controlled than the organic listings. Organic listings are Google’s best judgment about what you’re looking for. But an advert is specifically targeted at your search, judged by both the advertiser and AdWords as being relevant.

2. Ads are deep linked. Ads should take you straight to the page on the website that is most relevant to your search. Organic listings often send traffic to home or category pages.

3. Once you click on an ad, you have identified yourself as someone with specific intent
. You’re not turned off by the ad, and you click it with the intent to complete an action.

4. Users clicking on an advert know they’re entering into an open commercial relationship with that advertiser, and are therefore more likely to carry out a transaction.

5. There’s less competition in the Ads. At most there are a few thousand advertisers on a keyword. The organic listings by contrast have 10,000, 100,000 or even a million results.

6. By a process of analysis, the only advertising that survives is the stuff that’s working
. Advertisers only put money into keywords and ads that work, and pause it if it stops working. The organic listing, by contrast, deliver visitors even beyond the point where the website deems its interested in having them.

Are you using PPC or SEO to drive traffic to your website? Which option is giving you the best results? Leave us a comment below.

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