I’ve written quite a bit on this blog about online privacy. When it comes to advertising, last year there was a lot of media attention given to behavioural targeting – where advertisers reach you based on your online behaviour. Advertising firm Phorm was at the centre of that furor, and they exited the UK late last year.
New Code of Practice
Well now it looks like Websites will have to stick to a new code of practice put in place by the Information Commissioner’s Office (ICO). The whole point is to make sure that your website visitor’s information is kept secure and private.
For example, if a company no longer needs your email address or credit card details, they’re obliged to delete them.
If you have a log in to your site, the privacy settings must be well highlighted.
A representative of the ICO said: “Organisations must be transparent so that consumers can make online privacy choices and see how their information will be used.”
“Individuals can take control by checking their privacy settings and being careful about the amount of personal details they post to social-networking sites and elsewhere online,” he continued.
If websites fail to abide by the code, they could be forced to do so by the ICO.
What about you?