Tag Archives: site exclusion tool

Digital Marketing

Don’t want to see it? Just ‘click to exclude’

Google have increasingly been accused of listing lots of websites in their results pages that offer little or no value to people searching for products or information.

These websites often contain very ‘lite’ information, and have been developed purely to rank highly on Google and make the owner some advertising revenue.

Farmer time

Google have responded to these criticisms with an update to their search algorithm called ‘farmer’, which aims to weed out these built-for-ads sites, often called ‘content farms’.

Site Exclusion

To help with this Google are adding a feature called ‘Site Exclusion’. If you – as an individual – see websites that you think should not be ranking highly in the results page, you can add these to your site exclusion list and you will no longer see them.

This is what you’ll see:

The sites that you exclude will only be removed from your personal results pages – everyone else will continue to see them.

You can manage the list of sites that you’ve excluded from within your Google account:

A Ranking factor?

But what’s interesting is that Google may in the future take into account whether a site has been added to thousands of people’s exclusion lists, and use that information to reshape the results for all.

According to Google: “While we’re not currently using the domains people block as a signal in ranking, we’ll look at the data and see whether it would be useful as we continue to evaluate and improve our search results in the future”.

Once you have the site exclusion feature enabled let us know what you think. But please don’t exclude ‘webeden.uk’!

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