Tag Archives: social networking

Video Tutorials

Website Builder Tutorials: How to add Members to your website

Last week we announced the launch of a range of new features of the WebEden website making system. These features put your WebEden website at the heart of your social networking sites. The feedback so far has been very positive. However every new thing always takes a bit of getting used to, so we’ve put together video tutorial that shows you how to add members to your site.

Have a go and let us know how you got on!

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Social Media Softwate Update

WebEden the Social Networking Website

WebEden is today (hopefully) catapulting itself into the world of Social Media, Social Networking, and Web 2.0. Whilst we’ve talked before about how to best make use of Social Media such as Facebook and Twitter to promote your site, with our latest update we’re trying to put your WebEden site at the heart of your Social Networking activities.

What are we talking about?

Want to know how to grow your website with more members and advocates? How to interact, manage and develop a better relationship with your visitors? Want to create members-only/client-only pages or sections? Want to post information or updates from your website to Facebook/Twitter? Build a collaborative website with edit rights for different people?

Well then, the membership release is what you’ve been waiting for! After many months of development it has finally arrived, jam packed with new features and a lot of improvement. Read on for more detail…

This release sees a whole new membership section with a number of improvements to make it easier for site owners to attract, manage and communicate with their members.

In particular, the main areas of improvement are:

a) to make it easier to invite members to join;
b) to ensure members become members of the site only and no longer have to create a SiteMaker account;
c) to replace ‘SiteMaker’ branding in the join process with the site owner’s own look and feel;
d) to allow site owners to create site administrators;
e) to make managing page permissions easier; and finally,
f) to enable integration with some Facebook and Twitter services.

More detail on these features is provided below. While there are over 100 new FAQs in the Help section covering the various new features, we will aslo be publishing some specific articles over the coming weeks. These will highlight more of what’s new, what’s improved and how you can make the most of it.

Getting new members

It’s now possible to invite new members using your Windows Live or Gmail address books. Alternatively, you can also just copy and paste a list of emails addresses if you want to transfer them from an offline address book. The content of the invite email can also be customised by you. As a site owner, it is now possible to create a member yourself, while in edit mode. Previously, the site owner would have to ask the new member to come to his or her site and create an account before being able to assign any access/edit rights.

Site Level Membership

Previously visitors to a WebEden site who wanted to join as a member were required to complete a two-stage sign up process: firstly, they had to create a SiteMaker account; secondly, they then had to join the site. Now, all new sites will be built with Site Level Membership, which means that visitors join the site in a one step process. It also means that the members are free to choose a username that is unique to that site alone. Previously, usernames had to be unique across all usernames for all members of the sites built by the partner.

Sites built before the launch will be able to upgrade their site to site level membership, therefore getting access to all the new features provided under site level membership. However, this is not mandatory and in fact some sites use the WebEden wide membership so that they can run a number of sites with shared logins.

The join up process now involves setting up a join page which contains a new customisable login/join widget where the site owner can create a branded experience explaining the benefits of joining their site. Previously, the join process took place in a SiteMaker editor style popup window Emails from the site now refer to the site’s name and come from the site email address. Previously, some account emails were from the SiteMaker Team and mentioned SiteMaker.

Site Admin

A new role of Site Administrator has been created. A site admin has access to all the toolbar functions, but any information regarding the site owner, such as billing details, are not accessible. This feature is particularly useful for website resellers.

Managing members and page permissions

It is now possible to set up permissions for multiple pages at once. The interface on the settings panel has been improved to make it much simpler to understand what permissions have been given to individual members as well as each group.

You can now create groups and drag and drop members into those groups from a single panel. Site owners can now view and update members’ email addresses and send them an email that allows the member to reset their password (as long as the site is using site level membership)

Integration with Facebook and Twitter

It is now possible to allow visitors to become a member of your site using their Facebook login credentials, therefore making it easier for users to register as they won’t have to create another username and password.

You can also link your site with your Facebook account enabling you to post notes and updates on your wall about your website so that your friend network on Facebook can hear about your site or be updated with any changes.

It is also possible to send updates to an associated Twitter account to communicate with your twitter followers about your site.

NB. If you have your own domain name you’ll have to get a Facebook Application key to use the Facebook features. You can do this in the new ‘People’ section on the ‘Settings’ tab and we’ll talk you through the process. It’s quite simple.

And that as they say is that. It’s taken a while for us to get our heads around it all, but we’re sure you’ll get to grips with it much faster. Let us know what you think and we hope you enjoy the new tools!

To give you a helping hand we’ve put together a video tutorial that shows you how to add members to your website.

And here’s one that shows you how to send membership invitations.

And finally, here’s how to send updates to Facebook and Twitter.

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Twitter now the 50th most visited Website

More interesting research is out this week, once again from Hitwise. It shows the continuing growth in traffic of Twitter. UK visits to the micro-blogging service have gone up 6 times this year, and are up an amazing 32 times between March 2008 and 2009.

Here’s a nice graph:

This is despite the fact that other research has found that 60% of Twitter users leave in the first month.

Twitter has now entered the top 50 websites in the UK, outranking major players such as he Daily Mail, RightMove, MSN UK Search, Directgov, and all retail websites – with the exception of eBay, Amazon UK, Play.com and Argos.

Even though it has had such strong growth, Twitter is still only ranks the 5th most popular social networking site.

But where is the traffic coming from? Its perhaps an indication of the increasing interconnectedness of social networking platforms, that Twitter’s largest source of traffic is actually Facebook, which makes up almost 20% of all its’ visits. Its possible to ‘tweet’ from your Facebook page, and you can also update your Facebook status from twitter too.

But once people arrive on Twitter, they’re also following links they find there in order to move on: twitter is the 36th biggest source of traffic to other UK websites.

The top four downstream categories of websites from Twitter are Entertainment, Social Networks, News & Media and Lifestyle.

Are you tweeting? Do you want to follow WebEden on twitter? Do you see the point? Leave us a comment below.

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Online retailers see a drop in visitor numbers

Hitwise, the online traffic measurement company, has produced some new research indicating that visitors to online retailers dropped for the first time in the month of March.

In the UK 8.6% of all Internet visits were to online retailers, as opposed to 9.7% for the same month in 2008.

Whilst it’s normal to see a traffic drop in this sector in Jan and Feb, which follows the retailing binge of Christmas, March normally shows a healthy bounce back in traffic.

According to the research, the traffic dropped as consumers adapted their shopping behaviour to the global recession. Since more people are feeling the pinch, they decided to spend less time shopping and more time doing other things.

So if overall traffic to online retailers is down, which traffic source specifically is in decline?

Paid search traffic dropped from 28% to 23% of the total, compared to a year earlier, which shows that online retailers are investing less of their revenues back into pay per click search marketing.

Since overall Internet traffic hasn’t declined, what are people doing instead? Well one beneficiary of the change in behaviour are social networking sites, which took an unprecedented 9.8% of all visits in the same month.

Hitwise director Robin Goad said: “The growth of social networking, online video and the continuing popularity of news websites has meant that an increasing proportion of consumers’ online time in the UK has been devoted to online media.”

Do you sell products on your website? Have you seen a traffic drop in March? And as a consumer do you think you’re shopping online a bit less that you used to? Leave us a comment below.

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Digital Marketing

It was the Internet wot won it

IIt all seems like a long time ago now, but the 2008 US election is still being trawled over in the blogosphere. What’s emerging is that many claim the 2008 US election was won – and lost – on the Internet. But what exactly does that mean?

Of course the Sun Newspaper famously claimed it was them that secured victory for John Major back in 1992, against Neil Kinnock, by running a sustained campaign of pro conservative party political stories.

So if it was the Internet that won it this time around, let’s look at exactly why that claim is now being made.

To start with, there’s the fact that this was the first US election when social media websites such as YouTube, Facebook and Myspace even existed. YouTube was only founded in 2005, and both MySpace and Facebook had but a tiny proportion of eyeballs that they now attract.

Social media websites are of course some of the most popular destinations on the web. Whilst people used to just search for information or products and them buy them, now they’re interacting, conversing and opinion forming using social media. For the first time, people are ‘giving’ a bit of themselves to the web.

For example, lots of voters used Facebook, Myspace etc, to show off their participation in voting, by taking pictures of themselves at the booths.

They also sent each other ‘vote Obama’ and ‘vote McCain’ buttons, and wrote about each on their own pages. Of course where their ‘friends’ had written about their favourite candidate they wrote comments and opinions in response.

More active members posted comments onto other sites, such as blogs and forums. And of course there’s Twitter: literally hundreds ‘Tweeted’ about the election and their candidate.

Barack Obama even launched his own micro-social network called MyarackObama.com.

Chris Kelly of Facebook said that this sort of activity boosted voter turnout. By 10pm there were 4.9m Facebook users who had said they had voted.

So was it the Internet wot won it? There’s so many hundreds of factors that make up a person’s mind, and there’s no doubt that like never before the Internet played a role. Its probably just a taster of things to come for the UK.

One things is for sure: as someone who knows how to make a website, you may have great influence over the outcome of future elections.

So Brown, Cameron, are you going to use the Web for UK 2010? To borrow from another well know ‘Twitterer’, ‘Yes you can.’.

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Christmas is a time for family. Isn’t it?

The Hitwise newsletter is full of interesting information about website traffic, and what people are searching for online. This time around they’ve discussed the continuing growth of social networking websites in the UK.

Now you’d expect social networking websites (like Facebook, Myspace, Bebo) to be booming with traffic in December. Lots of people have more social time on their hands, are arranging nights out, and are generally getting into the festive social atmosphere.

On Christmas Eve, most people go off and spend time with our families, and don’t really emerge until New Years’ Eve. But do we really want to be cooped up with our relations? This research says a most resounding ‘NO!’

Christmas Day 2007 was a high point for traffic on Facebook. By the middle of the year that peak had been eclipsed, but yet again Facebook reached a new high on Christmas Day 2008. An incredible 4.7% off all website visits on Christmas day were for Facebook! So when we should have been drinking sherry, opening presents, gorging on turkey, watching TV and playing charades, we actually wanted to find out what our friends were up to!

Once you add in other social networking sites like YouTube, the numbers are even more amazing: 1 in 10 Internet visits during Christmas week were for social networking sites.

So when it comes to Christmas day, are you a Turkey Traditionalist? Or did you secretly boot up your laptop and check out Facebook? Leave us a comment below.

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